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My Favorite Muffin® Targets Jacksonville, Florida for Its Next Phase of Franchise Development

The gourmet muffin concept offers Jacksonville franchisees foodie-approved flavor variety, a business founded on Southern hospitality and the choice of two models for a sweet franchise opportunity.

By Renee Furla1851 Contributor
SPONSORED 9:21PM 01/31/20

My Favorite Muffin® isn’t just your local neighborhood bakery—although it has all the heart, friendly atmosphere and Southern hospitality of one. 

“Southern hospitality has always been at the center of My Favorite Muffin, from day one,” said Leslie Walters, the gourmet-muffin brand’s Director of Marketing and Design. “When we look at Jacksonville and see that the culture there is really one focused around comradery, community and sharing, we know that My Favorite Muffin will do well there.”

Indeed, My Favorite Muffin is the only gourmet muffin-focused franchise concept in the baked goods space, enjoying a best-in-class menu of 30 different daily muffin varieties and a business mix of 50% gift and catering sales, all to the delight of consumers. The concept affords guests a premium selection of breakfasts, desserts, gifts and snacks—and also caters for office meetings, birthdays, visits with friends or celebrations of any kind. That combination of variety and quality means that a My Favorite Muffin purchase on behalf of a colleague, friend or loved one carries all the “thinking of you” generosity that has become a hallmark of Southern culture.

Walters also pointed out that My Favorite Muffin aligns well with Jacksonville's culture—a city uniquely defined by both history and tourism. 

“You have a lot of foodies in Jacksonville who will respond positively to our wide variety of muffin flavors,” explained Walters. “But you also have a lot of tourism, and nothing satisfies when you’re in transit quite like a delicious, gourmet muffin.”

“Jacksonville really is a thriving market for food franchises because it has become a hot food destination,” added Brian Evans, My Favorite Muffin’s Franchise Development Lead.

In addition to a Jacksonville-aligned offering that positions franchise owners for success in the market, My Favorite Muffin also brings a tailored franchise opportunity to the table for prospective franchisees. The gourmet muffin concept can be operated within the framework of two different business models: a lower-cost muffin bakery concept or a full-service café. 

This provides franchisees with the choice to opt for a lower barrier of entry, should they so choose, when they sign on with the brand. that can claim the executive leadership to support its entire franchise system. My Favorite Muffin is guided by a leadership team with the industry knowledge and experience to drive explosive franchise growth in Jacksonville and beyond, and is backed by franchisor BAB Systems, Inc., which also franchises and/or licenses Big Apple Bagels® and Brewster’s® Coffee. 

“We’re currently reaching out to key decision makers and restaurateurs in the market for strategic partnerships,” Evans said of My Favorite Muffin’s franchise development strategy in Jacksonville. “And we’re leveraging targeted digital campaigns to get the word out.”

Evans believes that Jacksonville could comfortably hold up to three My Favorite Muffin locations, and that the brand is open to providing initiatives for franchisees signing on as multi-unit area developers and early signers.

“We look forward to awarding locations to passionate franchisees in the market who are looking for a gourmet bakery concept without the higher cost of entry and inflated royalties of the competition,” said Evans. 

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