Nashville Post: Back Yard bosses close to new prototype rollout

Nashville-based Back Yard Burgers is planning on spending $7 million to $8 million over the next few years to renovate franchise locations with the hopes of improving performance. The brand hopes a new look will continue the momentum it’s seen over the past 24 months.

"Over the last two years, consistency has worked," David McDougall, Back Yard Burgers CEO, told the Nashville Post. "But because of where the brand has been, some people have sat back and said, 'I'll wait and see.’”

The wait is almost over. According to COO Monte Jump, the new look will be in the “contemporary comfort” category. This was after initial focus groups provided positive insight on the new design. This will help better position franchise locations for same-store growth. In the first four months of the year, the company posted same-store growth of 9.3 percent for company-owned stores.

In addition to the new look, Back Yard Burgers will be making Nashville the test market for new menu items. The brand will introduce the Stackers sandwich, a burger with two smaller patties and fun toppings, as well as a bourbon burger and a Mediterranean sandwich as of right now.

McDougall told the Nashville Post that a big mid-term goal is to convert the sales, menu and prototype momentum into growth for Back Yard Burgers’ store count.

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