Nation's Restaurant News: Dunkin’ Donuts’ emphasis on beverages drives sales gains

Same-store sales are steadily on the rise for Dunkin' Donuts. According to a recent article in Nation's Restaurant News, this is partly due to the popularity of the brand's iced and frozen coffee varieties. Dunkin' Donuts has been focused on driving sales in the morning and making beverages the priority–two goals it appears to be meeting successfully.

“Morning comparable-store sales increased each quarter sequentially, and we had our highest quarterly beverage comparable sales of the year in the fourth quarter of 2017,” said CEO Nigel Travis. 

The brand will shift its focus for 2018 to streamline the menu, boost the customer experience and seek out ways to innovate within its restaurants. Travis believes that the new tax reform will work in favor of franchisees in order to overcome challenges including snowy weather and increases in minimum wage. 

The brand currently has more than 12,500 locations domestically and internationally. In the fourth quarter, its net income increased to $195.5 million following the success of the morning focused strategy. 

Read the full article here.