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Taking a queue from coffeehouses, World of Beer is adding art to the top of their draughts for National Beer Day on Saturday, April 7. <a href="http://www.nrn.com/marketing/brews-get-their-own-prints-charming?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-brews-get-their-own-prints-charming-2706206" target="_blank" rel="nofollow" target="_blank">Nation&#39;s&nbsp;Restaurant&nbsp;News</a> detailed that World of Beer will be utilizing a brew printer from Beer Ripple in order to inspire more social media sharing during the holiday.&nbsp;

&ldquo;We are always looking for ways to deepen our relationship with our customers,&rdquo; said Dave Reid, World of Beer chief operating officer, in a statement.&nbsp;&ldquo;Our customers have grasped the ability to create their own content in beer,&rdquo; Reid said. &ldquo;And, in return, not only have we seen a positive&nbsp;impact on sales but also on our ability to engage with customers, many of whom are choosing to include WOB in their own social media posts.&rdquo;

The machine costs&nbsp;about $3,000 with a $1,500 annual subscription and takes up an minimal counter&nbsp;space at&nbsp;8.5-by-10.5-inch. Beer Ripple&#39;s device allows bartenders to write messaged or customers send personal images to be printed on their&nbsp;beers. Franchisors can take note of this move and take steps to create a more interactive experience in their stores or restaurants&nbsp;in order to encourage social media posting to further their digital reach.&nbsp;

<a href="http://www.nrn.com/marketing/brews-get-their-own-prints-charming?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-brews-get-their-own-prints-charming-2706206" target="_blank" rel="nofollow" target="_blank">Click here </a>for the full story.&nbsp;

Photo courtesy of Beer Ripple.&nbsp;

Nation's Restaurant News: Brews get their own prints charming

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Nation's Restaurant News: Brews get their own prints charming

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