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The Cheesecake Factory has decided to forgo promotional deals for the time being. According to a&nbsp;<a href="http://bit.ly/2fx9lAZ?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-cheesecake-factory-focuses-on-value-message-2703657" target="_blank" rel="nofollow" target="_blank">recent article</a>&nbsp;in Nation&#39;s Restaurant News, the&nbsp;chain aims to shift its focus to&nbsp;emphasizing the value of their portion sizes and service.&nbsp; 
 
According to the brand, marketing efforts will be conducted through social media, email and website&nbsp;content. The brand&#39;s&nbsp;chief financial officer, Matt Clark, said this is because these channels are effective in reaching the modern consumer. 
 
The brand&#39;s decision to distance itself from promotional deals comes partly as a&nbsp;result of a net income loss in the second quarter. The company hopes a change in messaging will help turn this around. 
 
Read the full story&nbsp;<a href="http://bit.ly/2fx9lAZ?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-cheesecake-factory-focuses-on-value-message-2703657" target="_blank" rel="nofollow" target="_blank">here</a>. 
&nbsp;

Nation's Restaurant News: Cheesecake Factory focuses on value message

1851 Franchise

The brand will forgo promotional deals for the time being.

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Nation's Restaurant News: Cheesecake Factory focuses on value message

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