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Technology is changing nearly every aspect of modern living, including the way we eat. Domino’s Pizza just introduced an app for Apple Watches that allows users to track their orders.

“Partnering with the world’s leading technology innovator to give Domino’s customers yet another way to track their order is one more way we hope to make customers’ experiences even better and more convenient,” said Dennis Maloney, vice president and chief digital officer of Domino’s.

This isn’t Domino’s first watch app; the brand also offers apps on Android Wear and Pebble smartwatches.

Those in the franchising industry, take note; follow Domino’s lead and embrace the digital age. While you don’t necessarily have to engineer a smart watch app, there are plenty of fun, innovative ways to create brand awareness. Start boosting your social media presence and improve your development site, for starters.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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