1851

This week Dunkin&rsquo; Donuts has launched its first Perks Week to promote the brand&rsquo;s loyalty program, according to a <a href="http://beta.nrn.com/quick-service/dunkin-launches-perks-week?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-launches-perks-week-7707" target="_blank" rel="nofollow" target="_blank">recent Nation&rsquo;s Restaurant News article</a>. Special daily rewards have been offered to members of the DD Perks program since it started in April and will end this Friday.

Each day this week, members are encouraged to increase their DD card use and payments to receive rewards in various ways. Members are able to earn triple points for specific actions, receive additional discounts for reloading a DD card, and earn free beverages with mobile ordering. Each day a different offer is available to members.

It&rsquo;s no surprise that the brand has started to focus more on mobile and its rewards program seeing as the company&rsquo;s biggest competitor, Starbucks, has over 12 million members in its My Rewards program and has grown 18 percent in the last year, according to Kevin Johnson, Starbucks president and chief operating officer.

&quot;Mobile payment now represents 25 percent of all transactions, up from 20 percent a year ago,&quot;&nbsp;Johnson said. &quot;Customers continue to embrace mobile order and pay, which now represents 6 percent of transactions, reaching 7 percent in the month of September.&quot;

Check out the <a href="http://beta.nrn.com/quick-service/dunkin-launches-perks-week?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-launches-perks-week-7707" target="_blank" rel="nofollow" target="_blank">full story here</a>.

Nation’s Restaurant News: Dunkin’ Donuts Launches ‘Perks Week’

1851 Franchise

Dunkin’ Donuts is increasing the brand’s focus on its loyalty program with this week’s daily offers.

nations-restaurant-news-dunkin-donuts-launches-perks-week

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Nation’s Restaurant News: Dunkin’ Donuts Launches ‘Perks Week’

MORE STORIES LIKE THIS