Nation's Restaurant News: Famous Toastery Bucks Trends And Pairs Wine With Brunch

It seems that if you offer wine with breakfast, some people will drink it.

Last month, Famous Toastery introduced a wine list complete with breakfast and lunch items that would go with each glass—the Fetzer Sundial Chardonnay with the turkey-egg white omelet or Cobb salad, the Bonterra Cabernet Sauvignon for the corned beef hash or chili cheeseburger —at his three corporate locations, all in Charlotte.

“The first reaction is almost, ‘Really, are you kidding me?’ But then they try it and realize that it actually goes really well,” said Maynard, the company’s CEO, who says about 20 percent of his customers at the three restaurants with wine pairings have tried them.

Most of the wine sales happen during weekend brunch, as alternatives to Bloody Marys and Mimosas, which Famous Toastery also offers, along with sangria and Irish Coffee. But Maynard said he’s seeing a fair number of orders during the week, particularly after 11 a.m.

Apart from the three Famous Toastery locations in Charlotte, there are an additional six franchised locations in North Carolina and South Carolina.

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