Nation's Restaurant News: Famous Toastery Embraces Even Smallest Details

Every detail counts when creating a brand and conveying that message to the customer — right down to the choices on the table, say restaurant operators.

If your concept is promoting a quality dining experience, consumers expect to see better products on the table, whether jelly, hot sauce or creamer for their coffee, says Robert Maynard, chief executive and founder of Famous Toastery, a Charlotte, N.C.-based breakfast and lunch concept with a dozen locations.

Tabletop products include dairy and non-dairy products for coffee and hot teas.

“What you use should speak to your brand,” Maynard says.

When it comes to addressing the needs of today's demanding consumers, there is often no better way than leveraging the inherent strength of brand power.

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