Nation's Restaurant News: Famous Toastery Taps Into Off-Hours Customers To Drive Sales

After two years of flat growth, restaurants saw more traffic on weekdays in 2015 - up 3 percent from the previous year with quick service the only segment with traffic growth. Nation's Restaurant News recently reported that according to The NPD Group, total traffic to restaurants on weekends actually dipped by 3 percent in 2015.

Famous Toastery, a rapidly expanding full-service restaurant, is taking a cue from the QSR's who are catering to consumers' demand for convenience.

“We’ve noticed traffic up at off times,” Robert Maynard, Famous Toastery co-founder and CEO, told NRN. “A lot more people are freelancers or consultants. I think it’s a change of culture.”

To tap into those off-hours customers, Famous Toastery is launching a social media campaign offering geo-targeted location-based specials during off hours.

“People want it in and out,” Maynard said. “We’re very fast. We feel we can do the same thing with carry out.” Additionally, the brand is developing a new carryout and catering website which will allow customers to place and pickup orders quickly without having to speak to anyone.

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