Franchise News
Nation's Restaurant News: Habit Restaurants 1Q hurt by free burger promo
For the third consecutive quarter, Habit Restaurants saw same-store sales dip.
Habit Restaurants Inc., the parent company to The Habit Burger Grill, has reported a decline in sales despite its promotional offerings. According to a recent article in Nation's Restaurant News, the company says that same-store sales continued to dip by 1.4 percent even with their annual free burger offering.
"We’re going to take a hard look at the use of free going forward. We need to rework how we execute on it," said CEO Russ Bendel.
That the brand will try to rebuild its sales is by focusing on introducing drive-thru locations and kiosk ordering stations. Habit Restaurants hopes to appeal to wider consumer preferences by making it easier to dine off-premise.
Read the full article here
Photo Courtesy of Habit Burger Grill's Facebook
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
