Franchise News
Nation's Restaurant News: How Pita Pit Taps Into the Consumer Snacking Trend
The brand is planning to introduce pita chips with sauces and spreads this year.
More and more Americans are leaving lunch and starting to snack. According to The NPD Group, there was a three percent increase in visits to restaurants during snack occasions in the year ending September 2016.
Nation's Restaurant News recently looked at the trend, and how brands like Pita Pit are tapping into it to increase sales across their franchise system. Pita Pit recently rolled out new smaller sized pitas for a lower calorie, more snackable option for their customer base.
“I do think it’s predominately an afternoon visit,” Patrick O’Dell, Pita Pit director of brand marketing, told NRN. “It’s something that’s a little less heavy.”
To further capture the snacking audience, O'Dell added that they plan to introduce pita chips with a choice of sauces or spreads later in the year.
Click here to read the full article.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
