Nation's Restaurant News: IHOP experiments with delivery

After noting an increase in off-premise dining, IHOP will begin testing out delivery at select locations. According to a recent article in Nation's Restaurant News, the initiative comes as a response to customer demand.

Formal testing has not yet begun as the company is still in the process of consulting with its partners. IHOP hopes a delivery option will serve as a way to continue attracting customers across demographics.

"One of the things that’s unique about IHOP versus a lot of other concepts is that we’re multi-generational. We have guests that span all age demographics and breakups from small children to their grandparents,” said president Darren Rebelez. 

Read the full article here.