Franchise News
Nation's Restaurant News: In battle for burger share, the Big Three make a comeback
The brands have begun to take back the market shares lost in recent years.
Despite rumors that recent growth by McDonald's may mean trouble for close competitors, some brands have reported similar growth. According to a recent article in Nation's Restaurant News, Burger King reported three percent growth in the second quarter, and Wendy's reported 3.2 percent growth.
The success of these three chains may have lasting impacts on smaller brands. Sonic Corp. and Steak 'n Shake both reported a recent decline in sales.
The growth of the Big Three comes after years of slowly losing market share to smaller chains. Through the use of delivery services, kiosk ordering and creative advertising strategies, the brands have begun to take back those shares.
Read the full article here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
