Nation’s Restaurant News: McDonald’s Bets on Fresh Beef to Order

By mid-2018, McDonald’s will start to make its Quarter Pounders to order with fresh beef patties according to the company’s announcement this Thursday. This news represents one of the brand’s biggest operational changes in its history after all-day breakfast was introduced in 2015.

A change like this took 40 people to create a completely new process for its 14,000 restaurants. “It’s a sea change for our system,” said Joe Jasper, a McDonald’s franchisee in the Dallas/Fort Worth area. “There were many things we needed to answer along the way. We wanted to make sure we dotted all the i’s and crossed all the t’s.”

Executives hope this major change will be the answer to selling more burgers for the franchise. Instead of preparing frozen beef patties ahead of time, McDonald’s will use fresh beef for the quarter-pound patties and prepare them to order for customers to receive a fresh burger.

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