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McDonald’s is taking aggressive steps to improve its reputation, expanding their fresh beef test to 75 locations in Tulsa, Oklahoma, reports Nation’s Restaurant News. Each of those 75 locations will be making their Quarter Pounders with fresh beef, cooked to order. This will include the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Quarter Pounder Deluxe and Bacon Clubhouse Burger.

Earlier in the year, the burger giant began testing fresh beef patties at locations in Dallas. Nation’s Restaurant News says that their expansion to Tulsa indicated that McDonald’s is taking this strategy seriously. According to Nation’s Restaurant News’ annual Consumer Picks survey this year, McDonald’s finished close to last due to quality.

“These burgers are hotter and juicier than our previous quarter pound patties and are made with fresh, 100-percent North American beef that’s simply seasoned with a pinch of salt and pepper,” McDonald’s chef Chad Schafer said in a statement.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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