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Nation’s Restaurant News: Papa Murphy’s Comeback Plan Includes Delivery, Refranchising

Take-and-bake pizza chain to test delivery and increase franchise locations.

Papa Murphy’s Holdings Inc. may look like more of a traditional pizza chain this year. According to a recent Nation’s Restaurant News article, the brand is planning to jumpstart slow same-stores sales with the introduction of delivery.

Delivery is a strategy many companies are planning to start providing thanks to the abundance of third-party providers in the marketplace. The difference is, delivery has not been a part of Papa Murphy’s business in the past and the brand is hoping the new strategy will help to increase sales. In a survey administered by the company, 73 percent said they would use delivery and 53 percent said they would order pizza more if this was available.

In addition to offering delivery, the company plans to focus more on refranchising by selling around 100 of its units to operators.

“We’re traditionally 95-percent owned, and we’ll be getting back there in the next few years,” Jean Birch, interim CEO, said. “We make our money through the franchise business model.”

Check out the full story here.