Franchise News
Nation's Restaurant News: Pita Pit Introduces New Deal to Bring Consumers Back to Lunch
The brand is relying on its bold flavors and affordable menu to give lunch traffic a boost.
Lunch traffic dipped by four percent in the most recent quarter, according to data from The NPD Group as reported by Nation's Restaurant News, and fast casual brands are working to win back lunch crowds in the second half of the year. Pita Pit, a rapidly expanding franchise, has focused on initiatives to bring folks back to lunch including the introduction of a new six inch pita for just over five bucks, examining combo deals utilizing their soup and smoothies, and a variety of bold and interesting flavors as part of their "Fresh Grilled, Flavor-Filled" campaign.
“Traditionally, late fall has been a tough time for us,” Patrick O’Dell, Director of Marketing for Pita Pit, told Nation's Restaurant News. “It’s been the right time to combat seasonality, combat price sensitivity.”
The fast casual segment typically performs well, even if other segments in the restaurant industry stumble, so the industry will be looking to rebound from the dip in spring and early summer.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
