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Copy editors will&nbsp;not be happy with the new Red Robin Gourmet Burgers and Brew marketing campaign. &ldquo;Burgering&rdquo; is a new grammar-bending initiative&nbsp;that the brand introduced on Monday, according to a <a href="http://www.cnbc.com/2016/10/19/donald-trump-tops-twitter-facebook-talk-during-third-debates.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-red-robin-launched-lets-burger-campaign-6738" target="_blank" rel="nofollow" target="_blank">recent Nation&rsquo;s Restaurant News article</a>. The campaign titled &ldquo;Let&rsquo;s Burger&rdquo; aims to make burgers more than just something to eat. As a verb, &ldquo;burgering&rdquo; is an action that appeals to diners of all ages.

&ldquo;The Red Robin experience goes far beyond the burger itself. It&rsquo;s about inviting people to let go, lean in, and take their time enjoying the things that make Red Robin unique,&rdquo;&nbsp;said Jonathan Muhtar, Red Robin senior vice president and chief marketing officer, in a statement.

Across all channels&mdash;social media, digital video, and TV ads&mdash;the campaign includes a new website that has been created with The Onion, named <a href="http://www.onion-ring.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-red-robin-launched-lets-burger-campaign-6738" target="_blank" rel="nofollow">The Onion Ring</a>. The site celebrates burger culture with humor with articles like, &ldquo;Nation in Awe of Server Who Didn&rsquo;t Write Down Order But Still Had Everything Come Out Correctly.&rdquo;&nbsp;

Along with the website, the company has launched Snapchat geofilters that allow a user to look at themselves as a burger head. This fun and light-hearted approach attempts to boost brand awareness for Red Robin as they try to gain more momentum after a slow second quarter.

&ldquo;We must improve our top-of-mind awareness,&rdquo; Denny Marie Post, CEO, said at the time. &ldquo;When we are considered, we win.&rdquo;

<a href="http://www.cnbc.com/2016/10/19/donald-trump-tops-twitter-facebook-talk-during-third-debates.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-red-robin-launched-lets-burger-campaign-6738" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Nation’s Restaurant News: Red Robin Launched ‘Let’s Burger’ Campaign

1851 Franchise

New marketing campaign attempts to bring Red Robin Burgers and Brews top-of-mind with American diners. 

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