Nation's Restaurant News: Restaurant is all smiley faces after emoji dinner

A restaurant in downtown Dallas has put a unique spin on its menu by presenting it entirely in emojis. According to a recent article in Nation's Restaurant News, Dallas Fish Market's emoji menu night was a huge success.

“Everybody now talks in emojis. If they want to go to dinner, they send you an emoji. If they like something, they send you an emoji. It’s like we don’t write anything anymore. It’s all converted into a cute icon," said Nafees Alam, CEO of parent brand DRG Concepts.

The event sold out and the restaurant is already planning a second emoji night. An added benefit for the restaurant was boosted social media coverage which lead to increased brand awareness.

Read the full article here.