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Despite declines for the second quarter, executives at Sonic Corp. believe that promotions and a strong product pipeline will help the brand meet guidance for the fiscal year. According to a <a href="http://www.nrn.com/sales-trends/sonic-sees-74-decline-same-store-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-sonic-sees-74-decline-in-same-store-sales-11456" target="_blank" rel="nofollow" target="_blank">recent Nation&rsquo;s Restaurant News article</a>, the brand reported a 7.3 percent decrease at franchise drive-ins and an 8.9 percent decrease at company-owned restaurants.

&quot;Our second quarter results reflect a sluggish consumer environment, weather headwinds and share losses following exceptionally strong performance over the prior two years,&quot; said Cliff Hudson, Sonic CEO. &ldquo;As we enter the key spring and summer seasons, we believe a better balance of new product news and targeted value will result in sequential improvement in same-store sales and profitability.&rdquo;&nbsp;

A new smartphone app is on the horizon for Sonic to integrate aspects of its new point-of-sale system, and mobile order and mobile pay will be available through the app as well.

<a href="http://www.nrn.com/sales-trends/sonic-sees-74-decline-same-store-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-sonic-sees-74-decline-in-same-store-sales-11456" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Nation’s Restaurant News: Sonic Sees 7.4% Decline in Same Store Sales

1851 Franchise

The Oklahoma City-based drive-in operator continues to see a decline in same-store sales.

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Nation’s Restaurant News: Sonic Sees 7.4% Decline in Same Store Sales

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