Franchise News
Nation's Restaurant News: Yum partners with Grubhub for online ordering, delivery
Yum buys $200 worth of stock in order to access a delivery range of 14 million users.
Fans of KFC and Taco Bell will soon be able to place orders online and have their food delivered. According to a recent article in Nation's Restaurant News, parent brand Yum has made a deal with Grubhub Inc. to make these options available for its restaurants in exchange for buying $200 million in Grubhub stock.
"KFC, Taco Bell and Grubhub will work with franchisees to test and roll out online ordering for pickup and delivery to thousands of participating KFC and Taco Bell restaurants in the U.S. markets Grubhub serves,” said Yum.
The partnership will allow Yum to make delivery and online ordering available to a base of 14 million users on Grubhub. KFC and select Taco Bell locations have previously tested out delivery options, and the new deal will help expand and streamline these initiatives.
Grubhub CEO Matt Maloney said they are, “excited to tap into the unmatched consumer awareness and innovative advertising of KFC and Taco Bell, helping accelerate the secular shift from offline ordering to online, driving more orders to all of our restaurants."
Read the full article here.
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