1851

<a href="https://www.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nature-centered-wild-birds-unlimiteds-new-podcast-takes-flight-2713921" target="_blank" rel="nofollow">Wild Birds Unlimited</a> was founded on the commitment to keep people connected to nature. When the COVID-19 pandemic hit and more of its customers were exploring the wildlife in their own backyards, Director of Marketing Bo Lowery saw an opportunity.For months, she and her co-worker, Chief Naturalist John Schaust, had discussed the idea of developing a podcast. Until the arrival of COVID-19, however, it was merely an idea — not a definitive project. Seeing a chance to reach current and potential customers, Lowery and Schaust put the podcast on a fast track and published the first episode of “<a href="https://www.wbu.com/podcast/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nature-centered-wild-birds-unlimiteds-new-podcast-takes-flight-2713921" target="_blank" rel="nofollow">Nature Centered</a>” in mid-April. Schaust, now the host of the podcast, recently told 1851 that getting the podcast off the ground was easy because <a href="https://www.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nature-centered-wild-birds-unlimiteds-new-podcast-takes-flight-2713921" target="_blank" rel="nofollow">Wild Birds Unlimited</a> is so rich in content.“We always felt we had the content,” said Schaust. “With the pandemic, there were even more people stuck at home who were looking out their windows. We picked the podcast up to help people raise their awareness even more for what they’re seeing; we’ve been bringing more birds into the conversation and solving problems for our customers. It’s that type of content and expertise we want to share.”Lowery shared the sentiment and noted that “Nature Centered” is just one part of an overarching marketing strategy, adding, “We have the right channels to reach our customer base, and the podcast is just one more source they can seek out for the wealth of information we can provide. It’s been very well received so far, and we plan to make it even more integral to our overall marketing strategy.”Does the world need another podcast? This was one question that initially held Lowery and Schaust back from the launch. But if the success of the podcast in its first three months has answered anything, the answer to that question is a resounding “yes.” The topics discussed are witty, informative and designed to engage nature-lovers of all ages. More specifically, the episodes complement an already robust service provided by Wild Birds Unlimited and bring tangible, educational information to listeners as they observe nature at home.“We work with Bo and marketing to come up with topics that will match where we’re doing for the rest of the year,” said Schaust. “We line up each recording about every two weeks, and we have an editorial calendar where we track what areas of education we want to cover next. We’ve started a new segment called ‘Stump the Naturalist’ that I think will be a hit. We try to keep it light and informational.”People seem to be responding well to the content, according to Lowery “We thought, ‘Oh we’ll get a few hundred people,’ but we’ve got a couple of thousand. More specifically, we’re reaching 10K followers,” said Lowery.“Nature Centered” is already proving to be a lucrative investment for the Wild Birds Unlimited marketing team; according to Lowery, every time a new episode is pushed out on their email and digital marketing channels, the listener numbers go up. Though the conditions of the pandemic have created challenges, Lowery said it was the push they needed to get the podcast up and running.“If we had stayed in the office,” she said, “we might have found ninety other projects to accomplish first. Our customer base seems to be clamoring for this kind of information. It wasn't on our radar to happen this year, but here we are! We’re very excited about the initial outcome.”Schaust agreed that the right message at the right time made the difference: “Content is everything. We as a company have 40 years of experience and expertise that has developed a treasure-trove of content that can be useful to a number of folks just learning about what’s in their backyard. This would be more daunting if we were creating everything from scratch, but instead we’re building off of knowledge and existing stories. It keeps the time for production going steady, and I look forward to seeing where this goes.”<a href="https://www.wbu.com/podcast/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nature-centered-wild-birds-unlimiteds-new-podcast-takes-flight-2713921" target="_blank" rel="nofollow">Interested listeners can find “Nature Centered” here on Wild Bird's Unlimited's website.</a>

Nature Centered: Wild Birds Unlimited’s New Podcast Takes Flight

1851 Franchise

To keep customers connected to nature during the pandemic, Wild Birds Unlimited began a new podcast, and it's already a hit.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

nature-centered-wild-birds-unlimiteds-new-podcast-takes-flight

Pigtails & Crewcuts

A Business That Fills Your Heart: Why Pigtails & Crewcuts Franchisees Say It’s More Than a Career

a-business-that-fills-your-heart-why-pigtails-crewcuts-franchisees-say-its-more-than-a-career

Caring Transitions

Why Consider a Corporate Career Change? Find Meaningful Work Helping Others With Caring Transitions

why-consider-a-corporate-career-change-find-meaningful-work-helping-others-with-caring-transitions

Comfort Keepers

How This Financial Strategist Built a Flourishing Purpose-Driven Business With Comfort Keepers®

how-this-financial-strategist-built-a-flourishing-purpose-driven-business-with-comfort-keepers

Fitness Premier

Fitness Premier: A Legacy of Excellence, Built on a Foundation of Fitness

fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness

Busy Bee Jumpers

From Solo Hustle to Franchise Muscle: Why Converting to a Busy Bee Franchise Just Makes Sense

busy-bee-jumpers-franchise-conversion-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Nature Centered: Wild Birds Unlimited’s New Podcast Takes Flight

MORE STORIES LIKE THIS