NBC San Diego: Premium Service Brands’ Rubbish Works Offers Tech to Support Franchisees

When training for franchisees went virtual following the onset of the COVID-19 pandemic, Premium Service Brands wanted to offer a virtual reality platform as a hands-on approach to coaching.

Deb Jewell, vice president of learning at Premium Service Brands, said the virtual reality platform allows franchisees to apply what they’ve learned to real-life scenarios.

“They look at financial statements, they try to project the impact on their financials of decisions that they make … they then get a new round of financial statements that reflect that decision and they go through several months of decision making in an afternoon,” said Jewell. “The exercise has gone from dull to exciting, and is something franchisees can understand much better.”

There is an upfront cost to the platform, but Jewell told the news outlet that it’s proven to be more efficient at teaching franchisees quickly.

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