1851

Nord Bay Capital and TriArtisan Capital Advisors, the two private equity firms that acquired <a href="https://www.google.com/search?q=hooters&amp%3Brlz=1C5CHFA_enUS851US852&amp%3Boq=hooters&amp%3Baqs=chrome.0.69i59l2j69i60l3j0.817j0j4&amp%3Bsourceid=chrome&amp%3Bie=UTF-8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-hooters-owners-plan-a-more-family-friendly-spinoff-concept-2710410" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Hooters of America</a>, are looking to take the franchise in a new direction. The first location of this concept, Hoots, opened in the Chicago suburbs two years ago as a counter service-only restaurant serving up some of Hooters most popular items. Servers at <a href="https://eathoots.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-hooters-owners-plan-a-more-family-friendly-spinoff-concept-2710410" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Hoots</a>, both men and women, are not required to wear the signature orange hot pants and low-cut tank tops.&nbsp;

The company, thus far, is excited about what the new concept could bring to the brand. &ldquo;[Hooters is] pleased with the early results of our new fast-casual concept and plan additional openings later this year,&rdquo; said Hooters of America CEO Terry Marks <a href="https://www.eater.com/2019/7/2/20678816/hooters-fast-casual-spinoff-expansion-hoots?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-hooters-owners-plan-a-more-family-friendly-spinoff-concept-2710410" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">in a statement reported by Eater</a>.&nbsp;

&ldquo;It&rsquo;s a scenario where you have to rethink the whole thing,&rdquo; <a href="https://www.vox.com/the-goods/2018/10/4/17911936/hooters-uniform-breastaurant-decline?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-hooters-owners-plan-a-more-family-friendly-spinoff-concept-2710410" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">said Joseph Szala to Vox</a>, restaurant rebranding expert. The aesthetic that was once part of Hooters appeal now feels dated and gauche to younger consumers. The limited menu and more casual environment is an effort to appeal to millennials who might not otherwise consider eating at a traditional Hooters.

Read the full story <a href="https://www.eater.com/2019/7/2/20678816/hooters-fast-casual-spinoff-expansion-hoots?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-hooters-owners-plan-a-more-family-friendly-spinoff-concept-2710410" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.</a>

<div>&nbsp;</div>

New Hooters Owners Plan A More Family-Friendly Spinoff Concept

1851 Franchise

Stores will employ both men and women, and nix the revealing dress code. 

new-hooters-owners-plan-a-more-family-friendly-spinoff-concept

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

New Hooters Owners Plan A More Family-Friendly Spinoff Concept

MORE STORIES LIKE THIS