New U Women’s Clinic & Aesthetics is redefining women’s health, offering one of the first fully integrated “inside-out” women’s wellness franchise models in the country. By combining hormone therapy, medical weight loss, aesthetics, IV therapy and comprehensive women’s health into one luxury-driven, clinically grounded experience, the brand is filling a massive void in both the health care and med spa markets. For franchisees, New U provides a powerful combination of emotional purpose, strong consumer demand and a fully systematized business model.
New U Women’s Clinic & Aesthetics was founded in 2020 in Washington’s Tri-Cities region by Dr. Rachel Fidino, DNP, a two-time cancer survivor and double-board-certified APRN. After experiencing early menopause at 32, significant weight gain and a lack of clinicians willing to address hormone imbalances, she recognized an urgent gap in women’s health care.
New U was built to solve that problem. Its signature “inside-out” model integrates wellness, medical care and aesthetics into one cohesive ecosystem, with medical care, wellness and aesthetics treated as essential components of whole-patient well-being rather than separate departmments. The result is a clinic that delivers luxury hospitality and evidence-based medical care in one seamless experience.
Mission: To be the premier women's clinic and med spa facility by providing a one-stop solution to handle virtually every aspect of a patient's life by treating the whole patient and providing excellent, consistent care through education and evidence-based medicine.
Vision: To provide a unique experience that focuses on prevention and wellness through proven, safe and effective treatment outcomes.
New U is targeting national expansion first, looking to grow out of its Washington headquarters. The brand has additional strong interest in developing Dallas-Fort Worth, Houston and Austin, Texas; Phoenix and Scottsdale, Arizona; Miami and Tampa, Florida; Denver, Colorado; Nashville, Tennessee; Charlotte, North Carolina; Salt Lake City, Utah; and Las Vegas, Nevada. To inquire about the availability of a territory, prospective franchisees can contact the company directly.
Initial Costs: The estimated initial investment required to begin operation of a New U Women’s Clinic & Aesthetics franchise ranges from $848,700 to $1,210,300. The 2026 Franchise Disclosure Document (FDD) breaks down these costs as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Construction & Leasehold Improvements | $300,000 | $500,000 |
| Lease Deposits | $15,000 | $37,000 |
| Furniture, Fixtures & Equipment | $300,000 | $350,000 |
| Initial Retail Inventory | $60,000 | $70,000 |
| Initial Supply Inventory | $30,000 | $50,000 |
| Signage | $10,000 | $15,000 |
| Grand Opening Marketing | $25,000 | $25,000 |
| Computer, Software & POS System | $14,000 | $25,000 |
| Utility Deposits | $1,800 | $6,500 |
| Insurance Deposits | $3,900 | $4,800 |
| Initial Training Fee | $10,000 | $10,000 |
| Travel for Initial Training | $3,000 | $5,000 |
| Professional Fees | $14,000 | $42,000 |
| Licenses & Permits | $2,000 | $10,000 |
| Additional Funds (3 Months) | $80,000 | $150,000 |
Initial Franchise Fee: The initial franchise fee is $60,000, due upon signing the franchise agreement. There is an additional $10,000 training fee required at signing. Multi-unit developers pay $45,000 per additional unit.
Ongoing Fees: According to the 2026 FDD, franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty | 7% of gross sales/week |
| Brand Development Fund | Greater of $250 or 1% (with a cap up to 2%) of gross sales/week |
| Local Marketing | 4% - 6% of gross sales/month |
New U provides extensive hands-on support to its franchisees starting immediately after the contract is signed. This support begins with real estate guidance and assistance with site selection.
Once a location is secured, the company coordinates architectural standards and clinic design to ensure brand consistency. Franchisees also receive a comprehensive pre-launch marketing strategy to roll out the brand effectively in their new market.
In terms of staffing, New U offers models, hiring guides and cultural onboarding for both clinical and non-clinical roles. Finally, franchisees are given access to proprietary clinical protocols and operational playbooks to ensure the delivery of high-quality services and efficient business operations.
New U provides a multiphase training system for owners and staff covering clinical protocols, wellness pathways and treatment standards to ensure high-quality patient care.
In addition to clinical and operational skills, the program offers training on leadership development and emotional intelligence, as well as continuing education to integrate new services and technologies as they emerge.
New U Women’s Clinic & Aesthetics franchisees are supported with guidance on marketing, including campaigns and managing the brand's presence across social media. The franchisor also assists with human resources, offering systems for efficient hiring and continuous development of the clinic's employees. Finally, franchisees receive ongoing access to brand updates, evolving best practices and direct coaching to ensure continued alignment and success within the franchise system.
New U offers franchisees several essential systems to support their operations. These include access to proprietary standard operating procedure platforms and clinical protocols, ensuring consistency and high quality across all locations.
The franchise also provides comprehensive technological support, such as practice management and appointment scheduling systems, as well as digital marketing support tools to help with patient acquisition.
New U is seeking financially qualified franchisees who believe in the brand’s mission and can lead the business effectively. Prior experience in health care, wellness, aesthetics or franchising may be helpful but it is not presented as a stated requirement in the franchise materials.
New U expects franchisees to be hands-on, especially early. The brand strongly prefers full-time owner-operator involvement during the first year to help establish the team, reinforce systems and set the tone for the patient experience. Semi-absentee ownership may be considered on a case-by-case basis once the clinic is fully staffed and running smoothly. Across every stage, franchisees are expected to uphold New U’s standards for hospitality, ethics and clinical integrity.
New U does not offer direct or indirect financing for franchisees.
The U.S. med spa market was valued at $24.2 billion in 2025. The hormone therapy and medical weight loss markets are projected to grow significantly due to aging demographics and increased interest in personalized care. Women increasingly seek holistic care that traditional medical systems cannot provide.
New U’s primary competitors include VIO Med Spa, Heights Wellness Retreat, dermani MEDSPA, GLO30, Skinovatio Medical Spa, Formah Body Sculpting and QC Kinetix. The brand competes in both the health care and aesthetics sectors but stands apart due to its integrated, clinically credible and hospitality-driven model.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
New U Women's Clinic & Aesthetics
SPONSORED
Franchise Opportunity Deep Dive: New U is a category-creating women’s health and wellness franchise integrating clinical care and preventive wellness.
New U Women’s Clinic & Aesthetics is redefining women’s health, offering one of the first fully integrated “inside-out” women’s wellness franchise models in the country. By combining hormone therapy, medical weight loss, aesthetics, IV therapy and comprehensive women’s health into one luxury-driven, clinically grounded experience, the brand is filling a massive void in both the health care and med spa markets. For franchisees, New U provides a powerful combination of emotional purpose, strong consumer demand and a fully systematized business model.
New U Women’s Clinic & Aesthetics was founded in 2020 in Washington’s Tri-Cities region by Dr. Rachel Fidino, DNP, a two-time cancer survivor and double-board-certified APRN. After experiencing early menopause at 32, significant weight gain and a lack of clinicians willing to address hormone imbalances, she recognized an urgent gap in women’s health care.
New U was built to solve that problem. Its signature “inside-out” model integrates wellness, medical care and aesthetics into one cohesive ecosystem, with medical care, wellness and aesthetics treated as essential components of whole-patient well-being rather than separate departmments. The result is a clinic that delivers luxury hospitality and evidence-based medical care in one seamless experience.
Mission: To be the premier women's clinic and med spa facility by providing a one-stop solution to handle virtually every aspect of a patient's life by treating the whole patient and providing excellent, consistent care through education and evidence-based medicine.
Vision: To provide a unique experience that focuses on prevention and wellness through proven, safe and effective treatment outcomes.
New U is targeting national expansion first, looking to grow out of its Washington headquarters. The brand has additional strong interest in developing Dallas-Fort Worth, Houston and Austin, Texas; Phoenix and Scottsdale, Arizona; Miami and Tampa, Florida; Denver, Colorado; Nashville, Tennessee; Charlotte, North Carolina; Salt Lake City, Utah; and Las Vegas, Nevada. To inquire about the availability of a territory, prospective franchisees can contact the company directly.
Initial Costs: The estimated initial investment required to begin operation of a New U Women’s Clinic & Aesthetics franchise ranges from $848,700 to $1,210,300. The 2026 Franchise Disclosure Document (FDD) breaks down these costs as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Construction & Leasehold Improvements | $300,000 | $500,000 |
| Lease Deposits | $15,000 | $37,000 |
| Furniture, Fixtures & Equipment | $300,000 | $350,000 |
| Initial Retail Inventory | $60,000 | $70,000 |
| Initial Supply Inventory | $30,000 | $50,000 |
| Signage | $10,000 | $15,000 |
| Grand Opening Marketing | $25,000 | $25,000 |
| Computer, Software & POS System | $14,000 | $25,000 |
| Utility Deposits | $1,800 | $6,500 |
| Insurance Deposits | $3,900 | $4,800 |
| Initial Training Fee | $10,000 | $10,000 |
| Travel for Initial Training | $3,000 | $5,000 |
| Professional Fees | $14,000 | $42,000 |
| Licenses & Permits | $2,000 | $10,000 |
| Additional Funds (3 Months) | $80,000 | $150,000 |
Initial Franchise Fee: The initial franchise fee is $60,000, due upon signing the franchise agreement. There is an additional $10,000 training fee required at signing. Multi-unit developers pay $45,000 per additional unit.
Ongoing Fees: According to the 2026 FDD, franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty | 7% of gross sales/week |
| Brand Development Fund | Greater of $250 or 1% (with a cap up to 2%) of gross sales/week |
| Local Marketing | 4% - 6% of gross sales/month |
New U provides extensive hands-on support to its franchisees starting immediately after the contract is signed. This support begins with real estate guidance and assistance with site selection.
Once a location is secured, the company coordinates architectural standards and clinic design to ensure brand consistency. Franchisees also receive a comprehensive pre-launch marketing strategy to roll out the brand effectively in their new market.
In terms of staffing, New U offers models, hiring guides and cultural onboarding for both clinical and non-clinical roles. Finally, franchisees are given access to proprietary clinical protocols and operational playbooks to ensure the delivery of high-quality services and efficient business operations.
New U provides a multiphase training system for owners and staff covering clinical protocols, wellness pathways and treatment standards to ensure high-quality patient care.
In addition to clinical and operational skills, the program offers training on leadership development and emotional intelligence, as well as continuing education to integrate new services and technologies as they emerge.
New U Women’s Clinic & Aesthetics franchisees are supported with guidance on marketing, including campaigns and managing the brand's presence across social media. The franchisor also assists with human resources, offering systems for efficient hiring and continuous development of the clinic's employees. Finally, franchisees receive ongoing access to brand updates, evolving best practices and direct coaching to ensure continued alignment and success within the franchise system.
New U offers franchisees several essential systems to support their operations. These include access to proprietary standard operating procedure platforms and clinical protocols, ensuring consistency and high quality across all locations.
The franchise also provides comprehensive technological support, such as practice management and appointment scheduling systems, as well as digital marketing support tools to help with patient acquisition.
New U is seeking financially qualified franchisees who believe in the brand’s mission and can lead the business effectively. Prior experience in health care, wellness, aesthetics or franchising may be helpful but it is not presented as a stated requirement in the franchise materials.
New U expects franchisees to be hands-on, especially early. The brand strongly prefers full-time owner-operator involvement during the first year to help establish the team, reinforce systems and set the tone for the patient experience. Semi-absentee ownership may be considered on a case-by-case basis once the clinic is fully staffed and running smoothly. Across every stage, franchisees are expected to uphold New U’s standards for hospitality, ethics and clinical integrity.
New U does not offer direct or indirect financing for franchisees.
The U.S. med spa market was valued at $24.2 billion in 2025. The hormone therapy and medical weight loss markets are projected to grow significantly due to aging demographics and increased interest in personalized care. Women increasingly seek holistic care that traditional medical systems cannot provide.
New U’s primary competitors include VIO Med Spa, Heights Wellness Retreat, dermani MEDSPA, GLO30, Skinovatio Medical Spa, Formah Body Sculpting and QC Kinetix. The brand competes in both the health care and aesthetics sectors but stands apart due to its integrated, clinically credible and hospitality-driven model.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
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