The “Middleterranean” restaurant will expand into select markets across the country.
New York restaurant Taboon has launched a franchise spin-off called Taboonette Middleterranean Kitchen. The new concept was announced in a press release on Thursday.
Unlike the full-service Taboon, Taboonette is a fast-casual concept with a menu “inspired and created by Taboon’s award-winning executive chef Efi Naon," according to the release.
“Because the Taboonette reputation is already built, franchisees will be investing in an established concept and brand, rather than a trendy gimmick," said Taboonette President Danny Hodak in the press release. "We created Middleterranean fusion cuisine 15 years ago and the demand has consistently grown. We've been working hard at Taboonette to perfect Middleterranean at the quick-service level and it is a win-win for consumers and franchisees alike.”
The new franchise is planning to open up to 50 locations in markets across the country by 2021.