1851 Franchise LogoFranchise

For the first time in years, retailers like Office Depot, Mall of America and HHGregg are closing their doors on Thanksgiving Day. According to the New York Times, companies are providing different reasons for the change, including a focus on employees spending time with family. But for the most part, retailers are indicating that it’s too much work without enough reward.

“Those who have opened on Thanksgiving Day have come to recognize that you don’t need to open that early to drive the kind of sales you need,” Wendy Liebmann, the chief executive of the consulting firm WSL Strategic Retail, told New York Times

These shifts are taking place amidst retailers scrambling to figure out how to adapt as Black Friday sales move online through companies like Amazon. “Consumers now know that they don’t have to line up at five o’clock in the morning,” said Joel Bines, a co-head of the retail arm of AlixPartners, an advisory firm.

Click here to read the full article.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Nick Powills

About the Author

Nick Powills

Follow
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

More Articles Like This