Newk’s Eatery

1851 Franchise publisher&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">Nick Powills</a> sat down with&nbsp;<a href="https://newks.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">Newk’s Eatery</a> Chief Development Officer&nbsp;<a href="https://www.linkedin.com/in/christopher-cheek-01a4901?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">Chris Cheek</a> and longtime multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/todd-jackson-868aa624?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">Todd Jackson</a> to discuss the realities of franchising with the nearly 100-unit fast-casual brand. In&nbsp;<a href="https://www.youtube.com/watch?v=hLsvXHJ2tuU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">the recent webinar</a>, the pair shared insights on Newk’s $2.4 million AUVs, operational support and what it really takes to grow with the brand.<h2>The Accidental Franchisee</h2>Jackson, who today owns 12 Newk’s restaurants across Alabama, Mississippi and Texas, never expected to end up on the franchise side of the business.“I graduated from the University of Missouri with a hotel restaurant management degree. Always had restaurants in the family,” Jackson said. “I started with Chili’s restaurants, Brinker International, for about 10 years. Someone referred me to Newk’s, and I immediately thought, ‘No way. It’s way too small.’ At that point, they had two restaurants open, one under construction. But I met with the founders, tried the food, and you could just tell it was something different. I wanted to be a part of that.”That decision in 2006 launched a journey that has spanned nearly two decades. Jackson noted that while financial backing and assembling the right team were the biggest hurdles early on, the consistency of his people and belief in the brand have carried him through. “We’ve had the same crew together from 19 years ago. That’s what kept us going,” he said.<h2>Building Generational Wealth Through Smart Growth</h2>Cheek highlighted Jackson’s trajectory as a validation of&nbsp;<a href="https://1851franchise.com/newks-eatery-a-24m-auv-fast-casual-franchise-opportunity-2727068#stories">what’s possible with Newk’s</a>. “You’re building generational wealth for your family when you’ve built over 10 restaurants,” Cheek said. “Todd is the perfect combination of following the system, but also challenging us as a franchisor with good, tough questions. That’s what we look for.”For Jackson, the answer to whether he’d do it all again is clear: “The answer is yes. I’ve learned so much over the last 20 years. It’s enabled me to do things in life that working as an operator in an existing brand wouldn’t have. I’ve had extremely great experiences that I wouldn’t give up for anything.”Looking ahead, Jackson hopes to grow his portfolio from 12 to 32 restaurants over the next 20 years. “If we hit a flywheel effect, that can improve, but we’d love for the brand to be 200-250 units in the next 5-10 years,” he said.<h2>The Brand Advantage: Economics, Flexibility and Support</h2>Cheek emphasized that while Newk’s may not run national Super Bowl ads, its unit economics, food quality and two-daypart model make it a compelling opportunity. “We’re at nearly 100 restaurants, 29 of which are company-owned, so we’re making marketing, hiring and real estate decisions just like our franchisees,” he said.Recent improvements include a smaller prototype that lowers occupancy costs, stronger real estate infrastructure, and an expanded catering and tailgate platform that franchisees can leverage. “Our goal has always been to improve unit economics so we become more attractive for current franchisees to build more and to attract new ones,” Cheek said.Jackson agreed, pointing to Newk’s loyal customer base. “The amount of regulars that come into Newk’s on a daily basis is outrageous. Once you get them in the door, they’ll want to come back,” he said.<h2>Culture Over Everything</h2>Both Cheek and Jackson underscored that Newk’s isn’t for absentee owners. “We don’t need the son of a doctor who got off a ski slope an hour ago,” Jackson said. “We need somebody who’s going to protect their restaurant just as much as I protect mine, because that’s better for all of us.”Cheek echoed that sentiment, noting that Newk’s looks for cultural fit, restaurant experience and the guts to bring a relatively unknown brand into new markets. “You have to be comfortable taking a new brand to a market and driving awareness for consumers and landlords,” he said.For Jackson, culture and connection matter more than numbers alone. “Life’s too short to work with people you don’t want to deal with,” he said, recalling founder Don Newcomb’s advice from his first meeting in 2006. “It’s just not worth moving forward if you don’t feel that connection.”<h2>Why Now?</h2>Newk’s is on track to hit 100 restaurants by year-end 2025, with two more openings already scheduled. And as part of FSC’s multi-brand portfolio, alongside Brass Tap and Beef ‘O’ Brady’s, franchisees benefit from stronger buying power and shared resources.Cheek, who recently rejoined the brand, sees this as the perfect time for expansion. “I left for a bigger opportunity, but I’ve come back because I think Newk’s is now that big opportunity,” he said.With $2.4 million AUVs, a proven operating model and a leadership team committed to franchisee profitability, Newk’s is drawing interest from multi-unit operators and first-time buyers alike.A transcript of the interview appears below. It has been edited for brevity, clarity and style.Nick Powills: Todd, I’ll start with you. How did you accidentally fall into franchising? What’s your backstory?Todd Jackson: I graduated from the University of Missouri with a hotel and restaurant management degree. Restaurants have always been in my family — grandparents, parents, cousins. I started with Chili’s under Brinker International for about 10 years, during a big shift in casual dining. After that, I looked around but thought I’d stay corporate.Somebody referred me to Newk’s, and my first reaction was, “No way, it’s too small.” They only had two open, one under construction. But I met the founders, tried the food, and it was clear there was something special. That’s still what defines us.I was concerned about being on the franchise side — not being in the know, not being “cool.” So I’ve made it a point to stay connected and engaged with the franchisor.Powills: What does your portfolio look like today?Jackson: We’ve got 12 Newk’s — four in Alabama, one in Mississippi and seven in Texas.Powills: What hurdles did you face early on, and what would you tell yourself then?Jackson: The biggest were financial and people. Most of our team from 2006 is still with us today. Having financial backing and people who believed in the brand kept us going.Franchising is like a marriage — you have to share values. We looked at other brands but didn’t want to spend 20 years with those people. If I could tell myself one thing, it’d be: pick the right spot. You don’t have to grow fast. Mistakes teach you.Powills: Chris, what do you love about Todd’s story?Chris Cheek: Todd challenges us with tough questions, which makes us better. That’s the kind of franchisee we want. We’re at about 100 restaurants, and being an emerging brand means franchisees have to have “the guts” to carry us into a market. It’s not Super Bowl commercials — it’s cultural fit and belief in the brand.Powills: Todd, would you do it again?Jackson: Yes. I’ve learned so much and had experiences I’d never trade. The food keeps guests coming back daily. Success comes from believing in it and running consistent operations. There’s always risk, but the rewards outweigh it.Powills: What’s the dream now?Jackson: Small scale — hitting sales goals. Big picture — we’d love to grow from 12 to 32 units over 20 years. For the brand, 200–250 units in 5 to 10 years feels realistic.Cheek: Todd’s seen the progression since 2006. We’ve improved real estate support, introduced a smaller prototype to lower costs, and strengthened P&amp;Ls. It’s about ROI and growth.Powills: And urgency — are markets selling out?Cheek: Yes, often. We do area development agreements, which tie up territories. Timing matters. I came back to Newk’s because I believe it’s now the bigger opportunity.Powills: Todd, what did you learn from site selection mistakes?Jackson: Demographics matter, but so do visibility, access, parking. In Houston, chicken salad wasn’t the right fit. In Austin, post-pandemic traffic never returned. Lessons learned.Cheek: And we’ve gotten much better. We treat new locations as if they’re our own — same diligence.Powills: Todd, is Newk’s still a “secret” brand?Jackson: Maybe “under-known.” Our fans are concentrated in the Southeast. Outside that bubble, recognition is lower, so franchisees have to carry it into new markets. Our numbers are strong right now. But we need operators who’ll protect the brand, not just investors with money.Powills: Chris, does Newk’s DNA prove it’s ready to thrive?Cheek: Absolutely. Guests are passionate, and we’ve got the economics to back it up. That’s why we survived 2008 and 2020 and are positioned for growth.Powills: Todd, does culture drive your decision?Jackson: Completely. Franchising is a marriage. Don Newcomb told me in our first meeting, “Life’s too short to work with buttholes.” That stuck. Culture and partnership matter most.Powills: Chris, what else should people know?Cheek: By year-end, we’ll be at 100 restaurants. And we’re part of a larger portfolio with Brass Tap and Beef ‘O’ Brady’s, which gives us stronger buying power and shared resources.Powills: Todd, Chris — thank you. If anyone’s watching, fill out a form on the website, then talk to franchisees like Todd. They’ll tell you quickly if it’s the right fit.Jackson: Thanks for having us.Cheek: Thanks, Nick.Watch the full interview&nbsp;<a href="https://www.youtube.com/watch?v=hLsvXHJ2tuU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">here</a>.&nbsp;About Newk’s EateryFounded in 2004 and headquartered in Jackson, Mississippi, Newk’s Eatery is a fast-casual restaurant brand known for its signature hospitality and scratch-made meals. With nearly 100 locations across 12 states, Newk’s offers a diverse menu of hand-crafted salads, sandwiches, soups, and pizzas — all made in-house with fresh, premium ingredients and without the use of fryers or microwaves. Guests can also enjoy convenient grab-and-go options and mobile ordering through the Newk’s app, available on Google Play and the App Store, for curbside, in-store pickup, or delivery.Newk’s has earned national recognition from Nation’s Restaurant News, Restaurant Business, and Entrepreneur, and continues to be celebrated for food quality and guest loyalty. To learn more, visit&nbsp;<a href="http://newks.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">Newks.com</a>, join the Newk’s Rewards program or follow along on Facebook, Instagram, LinkedIn and X. For franchise opportunities, visit&nbsp;<a href="http://franchise.newks.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-eatery-franchise-investment-2025-2730167" target="_blank" rel="nofollow">franchise.newks.com</a>.

From Fan to Franchise: Why Newk’s Eatery is a Top Investment in 2025

1851 Franchise

https://www.youtube.com/embed/hLsvXHJ2tuU

Newk's Eatery, a fast-casual brand with nearly 100 units, is attracting multi-unit operators and first-time buyers with its strong unit economics, support and commitment to franchisee profitability.

From Fan to Franchise: Why Investors Are Choosing Newk’s Eatery in 2025

This brand page has been paid for by NEWK’S EATERY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Newk’s Eatery Targets the Suburbs of Columbus, Ohio, for Franchise Development

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<a href="https://newks.com/franchise/">Newk’s Eatery</a>, the 97-unit fast-casual restaurant chain known for its fresh sandwiches, soups, salads and pizzas, is targeting suburban Columbus, Ohio, for franchise development. With no current stores in the state, the market represents a wide-open opportunity. Columbus has approximately&nbsp;<a href="https://www.census.gov/quickfacts/fact/table/columbuscityohio/PST045224">390,528 households</a>, which means it can support an estimated 10&nbsp;<a href="https://1851franchise.com/newks-eatery/info">Newk’s</a> locations."Columbus checks all the boxes we look for when identifying high-potential expansion markets," said&nbsp;<a href="https://www.linkedin.com/in/christopher-cheek-01a4901/">Chris Cheek</a>, Chief Development Officer of Newk’s Eatery. "It offers strong population growth, attractive household incomes, economic diversity and a suburban customer base that aligns exceptionally well with our brand. We believe franchisees who enter this market early will be well-positioned to build a meaningful, long-term business."&nbsp;Columbus has become&nbsp;<a href="https://columbusregion.com/doing-business/">one of the Midwest’s most attractive cities for business growth</a>, supported by a diversified economy that includes education, health care, technology and finance. The metro area has a median household income of&nbsp;<a href="https://www.census.gov/quickfacts/fact/table/columbuscityohio/PST040224">around $66,082</a>, giving residents enough discretionary spending power for dining and lifestyle experiences.Columbus has also continued to grow. The metro area added 21,000 residents in 2025,&nbsp;<a href="https://www.wosu.org/news/2026-03-26/metro-columbus-gains-21-000-residents-according-to-new-census-numbers">surpassing 2.2 million</a>, while job opportunities and a lower cost of living have helped attract new residents.<h3>How Columbus Fits Into Newk’s Larger Expansion Plans</h3>Columbus is one area where Newk’s is looking to grow as it approaches 100 units. In 2025, the brand signed 10 franchise agreements and opened five new locations. It expanded into cities including Pascagoula, Mississippi; Statesboro, Georgia; Mandeville, Louisiana; and Wichita, Kansas, as well as a college campus location at the University of Georgia.The franchise introduced a new real estate footprint that can operate in as little as 2,800 square feet, giving franchisees flexibility across endcap, inline and drive-thru formats. This allows franchisees to choose strong sites across a variety of trade areas. Franchisees entering the Columbus market will also benefit from key investments Newk’s made in 2025, including the rollout of a cloud-based POS system and a new customer feedback platform designed to improve operational efficiency. The new tools provide insights that inform everything from which limited-time offers should stay around longer to how stores plan staffing.&nbsp;"Columbus offers the kind of market fundamentals that support sustainable restaurant growth," Cheek said. "A growing suburban population, continued economic investment and strong consumer demand make it an ideal environment for franchise owners looking to scale."&nbsp;With no current market presence, Columbus represents an important entry point for Newk’s to introduce its fresh, scratch-made menu to a new customer base. As the brand seeks to exceed its previous pace of development and secure 15 or more new franchise commitments, markets like Columbus will play an important role in its continued expansion.For franchisees considering bringing Newk’s to Columbus, now’s a better time than ever. The brand offers strong sales and several ways to drive revenue. According to the brand’s 2025 Franchise Disclosure Document, the estimated initial investment ranges from $1,022,000 to $1,414,350. Restaurants open for all of 2025 reported average net revenues of $2,373,179, with top-performing locations averaging more than $3.3 million. In addition to in-restaurant sales, Newk’s has established catering and digital ordering channels, giving franchisees additional opportunities to grow the business and reach customers throughout their markets.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/newks-eatery">https://1851franchise.com/newks-eatery</a>.

image of Newk's Eatery Franchise targeting columbus Ohio

The franchise has no current locations in the market, giving franchisees ample white space to grow and capitalize on steady population growth and strong household density. 

newks-eatery-columbus-ohio-franchise-expansion

<a href="https://ownanewks.com/">Newk’s Eatery</a>, the nearly 100-unit fast-casual restaurant brand known for its signature hospitality and scratch-made meals, gives franchisees flexibility in restaurant formats, allowing them to find the best possible site for each market rather than forcing them into a single prototype. The restaurant can work across multiple formats, including freestanding restaurants, end caps, inline spaces, drive-thrus and takeaway-window concepts.“We're looking for a great site first and foremost,” said&nbsp;<a href="https://www.linkedin.com/in/christopher-cheek-01a4901/">Chris Cheek,</a> chief development officer. “When we say ‘What is a great site?’ It could be inline, could be freestanding or a drive-thru.”&nbsp;The flexibility allows franchisees to pursue sites that make the most sense financially and operationally in their local market.&nbsp;<h2>Flexible Footprints Help Lower Buildout Costs</h2>Newk’s has significant experience converting second-generation restaurant spaces, allowing franchisees to often save money compared to building from the ground up, especially when moving into newer former restaurant locations. The franchise can also operate in smaller footprints, which lowers construction costs and reduces the amount of furniture and equipment needed.&nbsp;“We can go as small as 2,200 square feet or as large as 4,000 square feet,” Cheek said. “By being able to shrink our footprint down, you have fewer tables and chairs to acquire to put into the building. You're actually constructing a smaller square footage inside. So there are some savings on the cost there.”Newk’s actively supports franchisees with site selection and construction. Because the company operates 29 of its own corporate locations, many of which it developed itself, the leadership team has firsthand experience opening and growing restaurants in the right locations.&nbsp;“They want it to be the right location for the right demographic, the right traffic counts and the right dayparts,” said&nbsp;<a href="https://www.linkedin.com/in/rick-howard-b7524120/">Rick Howard</a>, a multi-unit franchisee in Georgia. “It’s very specific. I would say Newk’s is more intentional than a lot of fast-food or QSR brands you see where stores are just lined up down the road together. That’s not necessarily Newk’s approach, and that’s been a big help for me coming into a brand I didn’t know that well at first.”<h2>An Open Kitchen Design Built Around the Guest Experience</h2>Newk’s designs its restaurant layouts around the open kitchen. Rather than shaping the kitchen around the dining room, the design process begins by positioning the open kitchen where guests will have a direct line of sight from the front entrance.&nbsp;“If you look at our architectural plans, we actually call the open kitchen the ‘stage.’ The first thing the architect does is look at where the open kitchen can go so that any guest walking in the front door sees the kitchen first,” Cheek said. “Then the rest of the restaurant lays out around the open kitchen.”&nbsp;The approach is meant to create a more engaging guest experience by immediately showcasing food preparation and activity as customers walk into the restaurant.“The first thing you're going to notice is the open kitchen,” said Howard. “And I think that's really big for customers. It's an open book. You see what's going on, which is not always the case in a lot of restaurants.”&nbsp;Newk’s has also made adjustments to its restaurant materials and finishes to help lower construction costs without changing the guest experience. The brand focuses on achieving the same visual appearance with more cost-effective materials, such as using painted walls instead of tile in certain areas.&nbsp;“They use all the right materials,” Howard said. “I was so impressed with things like the lighting fixtures, for example, where obviously somebody really thought about what to use.”Flexible restaurant formats, thoughtful site selection and an efficient buildout strategy give Newk’s franchisees a real estate model that helps them enter markets more strategically while maintaining the guest experience the brand is known for.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/newks-eatery/.">https://1851franchise.com/newks-eatery/.</a>&nbsp;

Newk’s Eatery’s Flexible Real Estate Model Supports Smarter Growth for Franchisees

Newk’s Eatery gives franchisees flexibility in restaurant size, format and site selection, helping operators lower buildout costs and pursue smarter growth opportunities in their local markets.

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<a href="https://newks.com/franchise/">Newk’s Eatery</a>, the 97-unit fast-casual restaurant chain known for its fresh sandwiches, soups, salads and pizzas, is targeting the Raleigh-Durham market in North Carolina for franchise development. With no current restaurants in the area, the market is ripe for growth as the brand continues to expand nationwide. With more than an estimated 2 million people living in the region, Newk’s has room for at least 12 new restaurants.&nbsp;&nbsp;"Raleigh-Durham represents exactly the kind of market we look for as we grow our footprint," said&nbsp;<a href="https://www.linkedin.com/in/christopher-cheek-01a4901/">Chris Cheek</a>, chief development officer of Newk’s Eatery. "The region combines strong population growth, an exceptional business climate and a consumer base that appreciates quality dining. For the right franchise partner, there is tremendous long-term potential here."&nbsp;In&nbsp;<a href="https://wallethub.com/edu/best-cities-to-start-a-business/2281">WalletHub’s 2026 rankings</a>, Raleigh placed ninth among the best large cities to start a business. Durham ranked No. 12. The rankings were based on business environment, access to resources and cost. The median household income in Raleigh is around $85,395, which suggests consumers have discretionary income to spend on dining.The population is&nbsp;<a href="https://www.avisonyoung.us/w/how-raleigh-durham-is-defying-national-trends-with-robust-growth">also growing steadily</a>. The region saw a consistent average annual population growth rate of around 2.40% from 2000 to 2024. If that growth continues, the population is expected to exceed 2.5 million by 2030.<a href="https://raleighnc.gov/doing-business/services/small-business-startup-roadmaps/restaurants-roadmap">Raleigh has a variety of restaurant spaces</a> available, including second-generation locations that come with existing kitchen setups. Newk’s Eatery’s flexible real estate model gives franchisees more options when choosing where to open. Because the brand can operate in a range of formats, from freestanding restaurants to inline spaces and drive-thrus, owners can find a site that fits their market and budget rather than being limited to a single setup. That flexibility can help lower costs, make site selection easier and create more opportunities for growth.“We’ve spent a lot of time making sure our model works in today’s environment,” Cheek said. “From the size of the box to the menu to the way we operate, everything is designed to help franchisees drive strong returns while maintaining the quality we’re known for.”<h3>How Raleigh-Durham Fits Into Newk’s Larger Expansion Plans</h3>In 2025, Newk’s signed 10 franchise deals and opened five restaurants in Pascagoula, Mississippi; Statesboro, Georgia; Mandeville, Louisiana; Wichita, Kansas; and at the University of Georgia.“Raleigh-Durham is exactly the type of market we’re prioritizing as we grow. It has strong population growth, a steady flow of new residents and a business environment that supports long-term success,” Cheek said. “For franchisees, that means entering a market with real demand and significant room for expansion.”Newk’s is building on the momentum it has already seen and plans to exceed its 2025 development pace, targeting 15 or more new franchise commitments. With no current presence in Raleigh-Durham, the market represents a key opportunity to introduce the brand’s fresh, scratch-made menu and franchise model to a new and growing customer base.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/newks-eatery.">https://1851franchise.com/newks-eatery.</a>&nbsp;

Newk’s Eatery Targets the Raleigh-Durham

With no existing locations in the market, the fast-casual restaurant brand sees an opportunity to grow in a region with strong demographics and favorable business conditions.

Newk’s Eatery Targets the Raleigh-Durham Market in North Carolina for Franchise Development

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<a href="https://www.linkedin.com/in/christopher-cheek-01a4901/">Chris Cheek</a>, chief development officer of&nbsp;<a href="https://ownanewks.com/">Newk’s Eatery</a>, is helping guide the brand’s next stage of franchise growth as the company sharpens its development strategy around unit-level performance. The fast-casual brand, known for its made-from-scratch menu spanning sandwiches, salads, soups, pizzas and catering, reports average unit volumes of approximately $2,311,855 for all franchised and company-owned restaurants in fiscal year 2025. The franchise operates 29 company-owned restaurants, making it the largest operator within its own system.“We've been there and done that 29 times and we're still looking for sites to build more company-owned stores,” Cheek said. “We’re hip to hip with our franchisees.”&nbsp;<a href="https://1851franchise.com/newks-eatery/info">Newk’s</a> leadership team has played a key role in the brand’s growth in the fast-casual restaurant industry. That story begins with&nbsp;<a href="http://linkedin.com/in/chris-newcomb-55a63518">Chris Newcomb</a>, who also co-founded McAlister’s Deli. He launched Newk’s with the goal of serving family-inspired recipes in an open kitchen where guests can watch their food being made fresh every day.Since its founding in 2004 in Oxford, Mississippi, the brand has expanded with the help of an experienced leadership team. Here’s a closer look.<h2>Operational Experience at the Executive Level</h2>Behind Newk’s Eatery’s development strategy is a leadership team with decades of experience in restaurant operations and franchise development.<a href="https://www.linkedin.com/in/frank-paci-8b1a56a/">Frank G. Paci</a> was previously CEO at Corner Bakery Café and Il Fornaio Restaurants. He became CEO of Newk’s Eatery in 2021. Under Paci’s leadership, Newk’s has reworked its prototype, reducing the footprint from roughly 4,000 square feet to as small as 2,800 square feet. This has reduced franchisees’ occupancy costs while maintaining the dine-in experience. The brand has continued to post average unit volumes of more than $2 million.Paci has also helped implement Newk’s more disciplined growth strategy, which focuses on existing market density instead of rapid expansion.Senior Vice President of Operations&nbsp;<a href="https://www.linkedin.com/in/mcwilson1/">Matt Wilson</a> also brings that strategy to the table, with nearly 20 years of experience working with Newk’s. He has held roles ranging from general manager to director-level positions since 2007.&nbsp;Wilson has been directly involved in store openings, training and operations. He’s been part of refining training programs totaling more than 350 hours for franchisees and improving store-opening processes. His operational background helps ensure that changes are practical for franchisees.&nbsp;Cheek has served as chief development officer since June 2025, and did a prior stint with Newk’s in the role from 2014-2019. Prior to coming on board, he was president and managing partner of Atlantic Franchise Advisors. He has also previously been chief development officer at companies such as Modern Restaurant Concepts, FAT Brands’ QSR division and Global Franchise Group.&nbsp;Together, Paci, Wilson and Cheek bring a combination of outside perspective and internal experience, with a shared focus on improving unit economics, growth strategy and store-level execution.<h2>Technology as a Growth Driver</h2>As guest habits have changed, Newk’s has put more emphasis on its technology.&nbsp;<a href="http://linkedin.com/in/adam-karveller-37832931">Adam Karveller</a> moved into the chief technology officer role in 2023 after years of leading IT at Newk’s and has helped update how the system operates.Online ordering, catering, delivery partnerships and a mobile app with rewards are now part of the daily operations. They’re used across both corporate and franchised locations and give owners more ways to drive sales beyond the dining room.&nbsp;In addition, data from POS, digital channels and in-store systems help the brand better understand guest behavior and operational performance.“Data is great to help understand guest behavior across channels, whether that's third-party marketplaces, digital ordering or in the store,” Karveller said. “We can look at our business in two slices and make sure that we're well-staffed to execute catering because it's a big differentiator for us at Newk’s.”&nbsp;<h2>Board-Level Franchise and Investment Oversight</h2>Newk’s operates under&nbsp;<a href="https://www.fscfranchiseco.com/">FSC Franchise Co.</a>, which also owns&nbsp;<a href="https://beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> and&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, and led by CEO,&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=fsc-franchise-co-leadership-team-2731766">Chris Elliott</a>, alongside a comprehensive leadership team with a collective 230+ years of industry experience. The board includes&nbsp;<a href="https://www.capitalspring.com/">CapitalSpring</a> partners&nbsp;<a href="https://www.linkedin.com/in/erik-herrmann-205aa624/">Erik Herrmann</a>,&nbsp;<a href="https://www.linkedin.com/in/wade-daniel-cfa-93430764/">Wade Daniel</a> and&nbsp;<a href="https://www.linkedin.com/in/jim-balis-5879a34/">Jim Balis</a>, adding experience in franchise investment and portfolio management as the brand continues to grow.Having both restaurant operators and franchise investors on the team helps balance brand values with smart financial management. This mix also strengthens Newk’s as a franchise model, with support in real estate, construction, training and ongoing field support.<h2>Shaping the Brand for the Long Term</h2>Newk’s flexible restaurant designs, including freestanding buildings, inline restaurants, drive-thru options and end-cap spaces, show that leadership is adapting to changing customer habits. Programs like&nbsp;<a href="https://newks.com/newks-cares/">Newk’s Cares</a> — an initiative that raises awareness for ovarian cancer and has generated $2.5 million for the Ovarian Cancer Research Alliance — also help keep the brand connected to the community.The current leadership team combines the founder’s vision, experienced restaurant leaders and a board focused on franchise operations and growth. Each team member plays a role in supporting the brand’s operations and growth. Together, they have helped make Newk’s a brand that balances hospitality with strong operations, keeping it relevant in the fast-casual market.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/newks-eatery.">https://1851franchise.com/newks-eatery.</a>&nbsp;

How Newk’s Eatery’s Seasoned Leadership Team is Driving $2.3 Million AUVs

Newk’s executives are reshaping the model with smaller footprints, market-focused expansion and operational changes designed to improve unit-level performance.

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JACKSON, Miss. —&nbsp;<a href="https://newks.com/franchise/">Newk’s Eatery</a> has been named to the&nbsp;<a href="https://www.fastcasual.com/resources/2026-fast-casual-top-100-movers-shakers/">2026 Fast Casual Top 100 Movers &amp; Shakers list</a>, coming in at No. 25 among the restaurant brands recognized this year. The annual list highlights fast-casual concepts that are gaining attention for how they serve guests, grow their brands and respond to changes in the industry.The Movers &amp; Shakers list evaluates brands based on factors including sales performance, customer service, technology adoption and leadership. This year, judges also incorporated the Fast Casual Index, a data-driven tool that analyzed metrics such as menu pricing, customer sentiment, unit growth and social media engagement.In addition to the brand's recognition,&nbsp;<a href="https://www.linkedin.com/in/madison-newcomb-7600a2a3/">Madison Newcomb</a>,&nbsp;<a href="https://1851franchise.com/newks-eatery/info">Newk’s</a> director of marketing, was honored as&nbsp;<a href="https://www.fastcasual.com/articles/cava-named-no-1-brand-of-2026-at-fast-casual-top-100-gala/">Fast Casual's Woman of the Year</a>. The award recognizes her leadership in growing and elevating&nbsp;<a href="https://newks.com/newks-cares/">Newk’s Cares</a>, the brand’s charitable initiative dedicated to supporting Ovarian cancer patients and their families. Under her guidance, the program has expanded its impact while strengthening Newk’s commitment to giving back in the communities it serves. The recognition also reflects the collective efforts of Newk’s franchisees, restaurant teams, support center staff and partners who have helped make the initiative successful.“I am incredibly honored to be named Fast Casual's Woman of the Year,” Newcomb said. “This recognition means a great deal to me because it reflects years of hard work, growth and dedication to causes I care deeply about. Being able to combine my passion for marketing with meaningful community impact has been one of the most rewarding parts of my career.”&nbsp;For Newk’s, the recognition caps off a year marked by several operational upgrades and menu additions. The brand, based in Jackson, Mississippi, has introduced new wraps and value-oriented combo meals while expanding the use of self-order kiosks across much of its system. The kiosks were designed to make ordering more convenient for guests and help restaurants operate more efficiently during busy periods.&nbsp;Newk’s has been recognized alongside some of the largest names in the fast-casual sector, despite having fewer than 100 locations. This recognition highlights the brand's continued commitment to serving made-to-order meals prepared with fresh ingredients. The brand has also made a major investment in technology to help deliver a high-quality guest experience.“For a relatively small team, we accomplish an incredible amount, which makes recognitions like this especially meaningful,” said&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b/">Chris Elliott</a>, CEO of Newk’s Eatery. “Being named among the Top 100 fast-casual brands is a reflection of the people across our entire system who make Newk’s successful every day. From our restaurant teams and general managers to our support center staff, franchisees, vendor partners and so many others, this recognition belongs to all of them. I’m incredibly proud of what we’ve been able to achieve together.”The dual recognition underscores Newk’s momentum as both a growing restaurant brand and a company committed to making a positive impact in the communities it serves.About Newk’s EateryBased in Jackson, Mississippi, is a fast-casual restaurant brand known for its culinary-driven menu featuring made-from-scratch soups, sandwiches, salads, pizzas and Signature Cakes. Founded in 2004 by Chris “Newk” Newcomb and partners, Newk’s operates and franchises nearly 100 restaurants across 16 states. The brand is known for its commitment to fresh ingredients and scratch-made quality, preparing meals without fryers or microwaves and hand-prepping ingredients daily in every restaurant.Newk’s continues to earn national recognition for both its food and franchise opportunity. In 2025, Newk’s was recognized on Fast Casual’s Top 100 Movers &amp; Shakers list, ranked No. 229 on the Franchise Times Top 400 List, ranked No. 198 on Technomic’s Top 500 Chain Restaurant Report, and ranked No. 2 Best Fast Casual Brand on the USA Today Reader's Choice List. In 2026, Newk’s continues to build momentum, placing No. 25 on Fast Casual’s Top 100 Movers &amp; Shakers list, among many other accolades.Newk’s new mobile app, now available on&nbsp;<a href="https://play.google.com/store/apps/details?id=com.olo.newks&amp;hl=en">Google Play</a> and the&nbsp;<a href="https://apps.apple.com/us/app/newks-eatery-ordering/id1199074383">App Store</a>, offers mobile ordering for curbside, in-store pickup or delivery. For more information, visit&nbsp;<a href="https://newks.com/">Newks.com</a>, join&nbsp;<a href="https://newks.com/rewards">Newk’s Rewards</a>, or follow Newk’s on&nbsp;<a href="https://www.facebook.com/NewksEatery/">Facebook</a>,&nbsp;<a href="https://www.instagram.com/newkseatery/">Instagram</a>,&nbsp;<a href="https://www.linkedin.com/company/newks-eatery">LinkedIn</a> and&nbsp;<a href="https://twitter.com/newks">X</a>. For franchise information, visit&nbsp;<a href="https://ownanewks.com/">ownanewks.com</a>.

The Mississippi-based restaurant brand was recognized for its guest experience and steady growth, while Madison Newcomb earned Woman of the Year honors for her work with Newk's Cares.

Newk’s Eatery Named to Fast Casual 2026 Top 100 Movers & Shakers

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Before becoming a&nbsp;<a href="https://newks.com/franchise/">Newk’s Eatery</a> franchise owner, Greg LaFoe worked as a representative at Northwestern Mutual. There, he worked closely with franchise owners of brands such as Sonic Drive-In, which showed him just how successful franchising can be.&nbsp;“I stopped there at Northwestern after about a year and went and worked for a large Sonic Drive-In franchisee in Jackson, Mississippi,” he said. “I did that for about a year, and then I went out to Texarkana, Texas. I really enjoyed it and lived there for about a year. I moved back to Jackson in 2008. With&nbsp;<a href="https://1851franchise.com/newks-eatery/info">Newk’s</a> being a local franchise there, I decided to pursue it.”Newk’s stood out because of its freshness. LaFoe noticed how everything was made from scratch and how high the quality of the ingredients was. He saw how each meal at Newk’s is handcrafted in an open environment, while the brand prepares its dishes on-site without any fryers or microwaves.&nbsp;In addition to the quality of the food, LaFoe was also attracted to how franchisees were able to scale efficiently, something he ended up doing himself after opening Georgia’s very first Newk’s location in Lawrenceville.&nbsp;“We decided to expand because the timing was right,” LaFoe said. “We had had two stores that were doing fairly well and we felt the need to grow, and the right opportunity came up. There was a group that was selling four of its locations as the owner was retiring. I'd known the family for a very long time and reached out, and we just decided it was a good fit and ended up purchasing those four units.”&nbsp;He sold the Lawrenceville location in 2017, but has since grown his portfolio to six units across Georgia and Alabama, with restaurants in Norcross, Tucker and Columbus in Georgia, as well as Opelika, Montgomery and Dothan in Alabama.“We bought Tucker in 2023, which was actually a closed location that we reopened,” LaFoe said. “We were able to take that store that was currently doing about $1 million in sales when we bought it, and it will probably do around $2.2 million this year.”&nbsp;LaFoe also saw how well the concept translates into catering and realized early on how it could drive sales, especially for locations that needed a boost beyond in-store traffic. Newk’s menu allows operators to prepare food in bulk without sacrificing quality, and the items travel well, which is important for large orders.&nbsp;“The food holds well over a time period,” he said. “It doesn’t have to be piping hot all the time like a lot of restaurants. Sandwiches and salads just hold themselves well, and you can make them in bulk.”That flexibility has allowed LaFoe to grow revenue without always relying only on foot traffic. Instead of waiting for more guests to come into the restaurant, his team focused on bringing the food directly to customers through catering.“We can’t always get more people to come sit in the restaurant immediately, but we can get that food to people pretty fast,” he said.Catering has also helped him stabilize operations and retain employees. By increasing overall sales volume, LaFoe has been able to maintain consistent hours for his team, even during slower periods, which has led to stronger retention at the store level.“During COVID-19, when everyone had let go of their staff, we actually made a conscious decision to hire,” he said. “When everybody started coming back, we could fulfill these large catering orders. We were able to drastically increase our business during that time.”&nbsp;LaFoe is still building on that momentum today. He plans to continue expanding his Newk’s footprint while building on the systems that have already proven to work.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/newks-eatery.">https://1851franchise.com/newks-eatery.</a>&nbsp;

Greg LaFoe now owns six Newk’s Eatery restaurants across Georgia and Alabama, including a reopened Tucker, Georgia, location projected to reach $2.2 million in sales this year. 

From Fan to Franchise: Why Investors Are Choosing Newk’s Eatery in 2025

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