1851

<div style="font-style: normal; text-align: right;"><strong><em>Photo courtesy of Newk's Eatery</em></strong></div>
<div style="font-style: normal;">Backed by a fresh new design, <a href="http://www.newks.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-launches-new-design-ahead-of-expansion-2770" target="_blank" rel="nofollow" target="_blank">Newk&#8217;s Eatery</a> is preparing to enter &#8220;Generation Two.&#8221;</div>
<div>The fast-casual concept unveiled a new store design on Oct. 26 in Lafayette, Louisiana. The new layout is part of an expansion plan as the brand intends to double in size by 2018.</div>
<div>Chris Newcomb, CEO and cofounder of Newk&#8217;s Eatery, told <a href="https://www.qsrmagazine.com/exclusives/newk-s-next-generation?utm_campaign=20151029&amp%3Butm_medium=email&amp%3Butm_source=jolt&amp%3Bmicrosite=525346&utm_source=1851franchise.com&utm_medium=article&utm_campaign=newks-launches-new-design-ahead-of-expansion-2770" target="_blank" rel="nofollow" target="_blank">QSR Magazine</a> he hopes the new design will add to the experience of current customers and appeal to new consumers.</div>
<div>&#8220;Our previous design is 11 years old, and we want to upscale for the next generation of fast casual and continue with Generation Two as we expand into major markets,&#8221; he told <em>QSR Magazine</em>.</div>
<div style="font-style: normal;">The new design includes modern elements and treatments, a new color scheme and floor design, and an open kitchen as the focal point of the establishment located in the middle of the restaurant.</div>
<div>In addition to the redesign, the brand intends to introduce smart technology to increase customer satisfaction. To make the ordering process easier, Newk&#8217;s will incorporate a digital menu board that will direct customers to specials and limited-time offers.</div>
<div>Founded in 2004, Newk&#8217;s specializes in enticing clientele with fresh ingredients used in their reimagined traditional menu items such as their hand-tossed salads, oven-baked sandwiches and in-house made soups.</div>
<div>In an interview with <em>1851 Franchise</em> earlier this month, Newk&#8217;s Chief Development Officer Chris Cheek said the quality and service is what customers have grown to appreciate.</div>
<div>&#8220;We are more hospitality driven, more food driven, in an open kitchen concept, but still in a fast casual setting,&#8221; he told <a href="http://1851franchise.com/details/2627/Focus-on-Food-Q-A-with-Newk-s-Eatery-Chief-Development-Officer" target="_blank">1851 Franchise</a>. &#8220;We have unique flavor profile, where everything is made from scratch. Nothing is ever pre-cooked. You won&#8217;t ever find a microwave, heat lamp or fryer in our restaurants. But, you&#8217;ll always find staff focused on service. They bring the food to your table. They clean up your table. That business model has really resonated with our customers.</div>
<div><span style=" ">&#8220;We are targeting major metropolitan areas in and surrounding places like Dallas/Fort Worth, Raleigh-Durham, Charleston, Orlando, Tampa, New Orleans, Houston, and Nashville,&#8221; Cheek said.</span></div>
<div>With 85 current locations, the brand intends to add 100 restaurants by the end of 2016 and 240 by 2018. Presently, Newk&#8217;s is focused on developing in the Southeast.</div>


1851 Franchise

The restaurant brand prepares for growth behind its ‘Generation Two’ concept.

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