NJ BIZ: California Tortilla Plans New Jersey Expansion With 20 Locations

California Tortilla Director of Franchise Development Aaron Goldberg is confident in the fast casual Mexican restaurant concept’s expansion throughout New Jersey for a number of reasons. In a recent interview with NJ BIZ, Goldberg detailed why the New Jersey market is appealing for Cal Tort, highlighting its demographic similarities to some of the brand’s most  successful markets in its native Washington, D.C. area.

“[New Jersey has] many markets that look like our best-performing markets, Cherry Hill, Passaic and Bergen County specfically. It’s a great suburban play,” Goldberg told NJ BIZ. “We look for higher-income areas with families, and we also have an urban millennial play. We’re into delivery and carry out and the urban 28 to 34-year-old crowd.”

The company is currently accepting and reviewing applications from developers in north New Jersey, Goldberg adds.

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