Franchise News
Noodles & Co.’s Q2 Earnings Highest in 6 Years Thanks to This New Menu Item
Introduction of Zoodles led to a 5.4 percent increase in system-wide sales this quarter
Noodles & Co. made the move to include a healthier menu option in May when it introduced Zoodles, zucchini spirals resembling noodles that serve as an alternative to pasta. An article in National Restaurant News detailed how the low-carb option was added to the menu as its own dish but proved to be a popular substitute in many of the brand’s signature menu items as well. The offering was the catalyst for a 5.4 percent increase in same-store sales and a 3.1 percent increase in traffic, the company’s best quarterly performance in 6 years.
Executive chairman Paul Murphy said Zoodles are widening the chain’s customer base from its overall pasta-only connotation, creating the opportunity for people “to really kind of re-ID the company and what Noodle stands for.” Noodles & Co. leadership said it is developing a plan to provide more health-conscious options on its menu.
Read the full article here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
