1851

Stores&mdash;and shoppers&mdash;are gearing up for this year&rsquo;s Black Friday sales. But according to a recent Adweek article, this year&rsquo;s in-store turnout may not be record breaking.

Fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday, especially when compared to two years ago. According to data from the product-discovery and reviews platform Influenster, only 35 percent of millennial shoppers say they&rsquo;ll buy in-store this year, which is a significant fall from 61 percent in 2015. Unsurprisingly, millennials are choosing to do their shopping online from their mobile devices. In 2015, Influenster notes that 83 percent of those planning to shop online said they&rsquo;d do it on desktops or laptops. That number dropped 13 percent this year, while mobile device and tablet shopping jumped by four percent.

In an interview with Adweek, Influenster co-founder and CEO Aydin Acar said, &ldquo;Evidently, retailers and brands that optimize for mobile conversions over Black Friday and Cyber Monday will reap the biggest rewards.&rdquo;

To read the original article, <a href="http://www.adweek.com/digital/not-nearly-as-many-millennials-are-planning-to-shop-in-stores-this-black-friday-as-in-2015/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=not-nearly-as-many-millennials-are-planning-to-shop-in-stores-this-black-friday-as-in-2015-2704880" target="_blank" rel="nofollow" target="_blank">click here</a>.

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

1851 Franchise

More millennial consumers are choosing to do their shopping online on their mobile devices.

not-nearly-as-many-millennials-are-planning-to-shop-in-stores-this-black-friday-as-in-2015

Image Studios

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

MORE STORIES LIKE THIS