Franchise News
Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015
More millennial consumers are choosing to do their shopping online on their mobile devices.
Stores—and shoppers—are gearing up for this year’s Black Friday sales. But according to a recent Adweek article, this year’s in-store turnout may not be record breaking.
Fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday, especially when compared to two years ago. According to data from the product-discovery and reviews platform Influenster, only 35 percent of millennial shoppers say they’ll buy in-store this year, which is a significant fall from 61 percent in 2015. Unsurprisingly, millennials are choosing to do their shopping online from their mobile devices. In 2015, Influenster notes that 83 percent of those planning to shop online said they’d do it on desktops or laptops. That number dropped 13 percent this year, while mobile device and tablet shopping jumped by four percent.
In an interview with Adweek, Influenster co-founder and CEO Aydin Acar said, “Evidently, retailers and brands that optimize for mobile conversions over Black Friday and Cyber Monday will reap the biggest rewards.”
To read the original article, click here.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
