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According to the&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">National Restaurant Association’s State of the Industry Report 2025</a>, attracting on-premise customers will be a top priority for restaurants, officially surpassing the past few years’ post-COVID focus on off-premise dining.&nbsp;A key driver behind this shift is strong consumer demand for in-restaurant experiences, with 81% of diners indicating they would visit full-service restaurants more often if they had the financial means to do so. As a result, many restaurants are investing in enhancing their on-premise offerings, with 60% of quick-service restaurants (QSRs) and 90% of fine dining operators prioritizing on-premise visits in 2025.Brands like&nbsp;<a href="https://newsroom.subway.com/2024-11-12-Subway-Unveils-New-Global-Restaurant-Design?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Subway</a> and&nbsp;<a href="https://www.restaurantdive.com/news/starbucks-wants-to-be-your-neighborhood-coffee-shop-again/731699/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Starbucks</a> are improving their in-store ambiance to create more inviting environments, encouraging customers to spend more time dining in. Factors such as store cleanliness also play a significant role in customers' decisions to visit, with 73% of limited-service customers citing it as a key consideration.&nbsp;Additionally, the NRA identifies growing interest in unique in-store experiences, with 70% of adults, especially 79% of&nbsp;<a href="https://1851franchise.com/mcdonalds-earns-title-of-most-magnetic-brand-among-gen-z-consumers-2724389">Gen Z</a>, expressing interest in events like tastings, private dinners and cooking classes at restaurants.Read the full NRA State of the Industry Report 2025&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">here</a>.&nbsp;Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Restaurants Prioritize In-Store Experiences to Attract Diners in 2025

1851 Franchise

As consumer demand for on-premise dining surges, restaurant operators prioritize ambiance and unique experiences to boost customer loyalty and drive traffic.

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

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Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

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Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

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Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

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Woodhouse Spas

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Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

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NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

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