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According to the&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">National Restaurant Association’s State of the Industry Report 2025</a>, attracting on-premise customers will be a top priority for restaurants, officially surpassing the past few years’ post-COVID focus on off-premise dining.&nbsp;A key driver behind this shift is strong consumer demand for in-restaurant experiences, with 81% of diners indicating they would visit full-service restaurants more often if they had the financial means to do so. As a result, many restaurants are investing in enhancing their on-premise offerings, with 60% of quick-service restaurants (QSRs) and 90% of fine dining operators prioritizing on-premise visits in 2025.Brands like&nbsp;<a href="https://newsroom.subway.com/2024-11-12-Subway-Unveils-New-Global-Restaurant-Design?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Subway</a> and&nbsp;<a href="https://www.restaurantdive.com/news/starbucks-wants-to-be-your-neighborhood-coffee-shop-again/731699/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Starbucks</a> are improving their in-store ambiance to create more inviting environments, encouraging customers to spend more time dining in. Factors such as store cleanliness also play a significant role in customers' decisions to visit, with 73% of limited-service customers citing it as a key consideration.&nbsp;Additionally, the NRA identifies growing interest in unique in-store experiences, with 70% of adults, especially 79% of&nbsp;<a href="https://1851franchise.com/mcdonalds-earns-title-of-most-magnetic-brand-among-gen-z-consumers-2724389">Gen Z</a>, expressing interest in events like tastings, private dinners and cooking classes at restaurants.Read the full NRA State of the Industry Report 2025&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">here</a>.&nbsp;Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Restaurants Prioritize In-Store Experiences to Attract Diners in 2025

1851 Franchise

As consumer demand for on-premise dining surges, restaurant operators prioritize ambiance and unique experiences to boost customer loyalty and drive traffic.

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

Right at Home

Corporate Leader Turned Successful Franchisee: Donn Kramer’s 10-Year Journey With Right at Home

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Griswold

Coming From Biotech Industry, Griswold Franchisee Finds New Purpose After Personal Loss

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Dillas Quesadillas

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Why Dillas Quesadillas Is the QSR+ Brand Fans Didn’t Know They Were Waiting For

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How Dillas Quesadillas is Becoming the Top Franchise Choice by Trailblazing its Own New Segment: Quesadilla-Focused QSRs

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Why Dillas Quesadillas Is Built To Scale — and Built for Operators Who Want To Do It Right

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NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

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