1851

According to the&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">National Restaurant Association’s State of the Industry Report 2025</a>, attracting on-premise customers will be a top priority for restaurants, officially surpassing the past few years’ post-COVID focus on off-premise dining.&nbsp;A key driver behind this shift is strong consumer demand for in-restaurant experiences, with 81% of diners indicating they would visit full-service restaurants more often if they had the financial means to do so. As a result, many restaurants are investing in enhancing their on-premise offerings, with 60% of quick-service restaurants (QSRs) and 90% of fine dining operators prioritizing on-premise visits in 2025.Brands like&nbsp;<a href="https://newsroom.subway.com/2024-11-12-Subway-Unveils-New-Global-Restaurant-Design?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Subway</a> and&nbsp;<a href="https://www.restaurantdive.com/news/starbucks-wants-to-be-your-neighborhood-coffee-shop-again/731699/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">Starbucks</a> are improving their in-store ambiance to create more inviting environments, encouraging customers to spend more time dining in. Factors such as store cleanliness also play a significant role in customers' decisions to visit, with 73% of limited-service customers citing it as a key consideration.&nbsp;Additionally, the NRA identifies growing interest in unique in-store experiences, with 70% of adults, especially 79% of&nbsp;<a href="https://1851franchise.com/mcdonalds-earns-title-of-most-magnetic-brand-among-gen-z-consumers-2724389">Gen Z</a>, expressing interest in events like tastings, private dinners and cooking classes at restaurants.Read the full NRA State of the Industry Report 2025&nbsp;<a href="https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">here</a>.&nbsp;Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025-2728744" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Restaurants Prioritize In-Store Experiences to Attract Diners in 2025

1851 Franchise

As consumer demand for on-premise dining surges, restaurant operators prioritize ambiance and unique experiences to boost customer loyalty and drive traffic.

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Children's Lighthouse

Children’s Lighthouse Climbs the Franchise Times Top 400 List Once Again

childrens-lighthouse-climbs-the-franchise-times-top-400-list-once-again

Why This Mother of Six Chose To Open Her Own Early Learning School Franchise With Children’s Lighthouse

why-this-mother-of-six-chose-to-open-her-own-early-learning-school-franchise-with-childrens-lighthouse

Mister Sparky Electric

Why This Husband-and-Wife Team Saw Now as the Time to Light Up Dayton, Ohio, With Mister Sparky

mister-sparky-franchise-dayton-ben-trisha-gordon

Mellow Mushroom

How Mellow Mushroom Supports Franchise Owners

how-mellow-mushroom-supports-franchise-owners

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Enrichment and Supplemental Education Franchises for 2025

top-enrichment-supplemental-education-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

MORE STORIES LIKE THIS