Franchise brands hope to connect further with younger consumers.
Both established franchise chains and emerging concepts are competing to attract Millennials.
FSC Franchise Co. LLC, parent of Beef ‘O’ Brady’s and The Brass Tap, represents both worlds, working to attract a younger audience to the three-decade old Beef ‘O’ Brady’s while also appealing to Millennials in the crowded craft beer segment with The Brass Tap.
Joe Uhl, chief operating officer for FSC Franchise Co. LLC, visited the National Restaurant Association show in Chicago with goals of finding new and creative ways to solve problems for both brands. He spoke with Nation’s Restaurant News about the challenges of remodeling a 30-year-old brand to appeal to a new generation, as well as steps being taken at The Brass Tap to stay ahead of the rest of the industry.
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