Franchise News
SPONSORED
NRN: Taco Bell campaign aims to inspire teens to graduate
Mexican quick-service franchise adds education to the menu.
It appears Taco Bell is taking a page out of Starbucks’ book by placing a greater focus on education. Only instead of offering to help pay for college, the fast-food franchise giant is launching a marketing campaign aimed at inspiring teenagers to graduate high school, according to Nation’s Restaurant News.
Using the hashtag #RecognizePotential on social media, the company hopes to create a dialogue while also highlighting a national fundraising campaign at its locations where guests are encouraged to donate a dollar to the Taco Bell Foundation. This organization works directly with teens for everything from job training support to financial assistance.
Nation’s Restaurant News reported Taco Bell has raised more than $75 million for scholarships and other initiatives since 1992.
Read the full story here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
