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It will come as a shock to exactly no one that online ordering is up across the board for the franchise industry in 2020. Still, it’s eye-opening to see just how important digital sales have become for businesses throughout the COVID-19 crisis.On Thursday, Nation’s Restaurant News published data from a TD Bank survey of franchisees showing that <a href="https://www.nrn.com/news/online-ordering-and-delivery-jumped-20-39-total-franchisee-sales-during-covid-19-pandemic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=online-ordering-accounts-for-39-of-all-franchisee-sales-during-pandemic-2714125" target="_blank" rel="nofollow">the percentage of total sales attributed to online orders has nearly doubled since the start of the pandemic</a>, from 20% to 39%. What’s more, a whopping 72% of all franchisees surveyed have “enhanced” their delivery and digital ordering capabilities in the past seven months.Those changes are not likely to be undone with the arrival of a vaccine. Consumer preferences had long been shifting toward digital sales, the pandemic only accelerated the transition.<blockquote>"Franchises have invested a tremendous amount of time, money and creativity in delivery and mobile ordering, but not all restaurants have adapted to off-premise sales to the same degree as the QSR space," said Mark Wasilefsky, the head of the Restaurant Franchise Finance Group at TD Bank said in a statement. "We expect the shift to off-premise sales to be long lasting, and due to broad consumer acceptance of its added convenience, we believe it will likely become a permanent aspect of many franchises' business models."</blockquote>The survey notes other pandemic-influence trends as well. Half of the surveyed franchisees said they changed or reduced their operating hours, 38% said they reduced their menus, and 38% said they have invested in drive-thru capabilities since March.&nbsp;Though restaurants and retail are still struggling with vastly reduced sales heading into the winter, TD Bank’s survey offers a glimmer of hope, showing clearly that consumers are still looking for ways to safely patronize shops and businesses, and franchise owners are finding solutions to serve them.<a href="https://www.nrn.com/news/online-ordering-and-delivery-jumped-20-39-total-franchisee-sales-during-covid-19-pandemic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=online-ordering-accounts-for-39-of-all-franchisee-sales-during-pandemic-2714125" target="_blank" rel="nofollow">Read more at nrn.com</a>.

Online Ordering Accounts for 39% of All Franchisee Sales During Pandemic

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