Franchise News
Orlando Business Journal: Smoothie King Plans Growth in Central Florida
After taking off with its Orlando Airport location, the brand hopes to open twelve more units in the area.
Smoothie King has recently planned to put a store within each of Orlando's International Airport terminals, as well, an additional 12 locations within the Central Florida market, Smoothie King Franchise Development Manager, Chris Elam said.
According to the Orlando Business Journal, the company was founded in 1973 and has since grown to more than 730 locations in 33 states, the Cayman Islands, Singapore and South Korea.
"I believe that airports will work exceptionally well with our brand and concept," Elam said. "Sometimes smoothies are seen as replacements for meals and a convenient option for the airport."
Although not every one of the 12 locations have been identified specifically, Elam said that the company is open to occupying existing buildings or spaces for the build-out of Smoothie King's new locations. The average size of each location is about 800-1,200 square feet; however, they are effective in as small a space as 400 square feet.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
