Marred by uncertainty for the past several months, Papa John’s has struck a deal to kick off a brand turnaround. Activist hedge fund Starboard Value LP is making a $200 million strategic investment in the pizza chain with the option to add another $50 million through March 29, the brand announced Monday.

As part of the move, Starboard CEO Jeffrey Smith is set to take over as chairman of the Papa John’s board. Further, Steve Ritchie will remain Papa John’s CEO and will join the board.

According to an article in Forbes, Starboard is set to receive a new type of convertible stock at a premium equivalent to between 11 percent and 15 percent of outstanding shares.

An article in QSR Magazine noted Starboard is no stranger to brand turnarounds. In 2014, the company took control of casual-dining company Darden’s board to affect change in numerous operational capacities, most notably at Olive Garden. Within 18 months, the article noted, Darden’s stock rose 47 percent. Smith served as chairman of Darden’s board until April 2016.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Madeline Lena

About the Author

Madeline Lena

Follow

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.