Paris Baguette is ramping up its expansion in Southern California, beginning with a new 3,000-square-foot location at the Wilshire Center in Los Angeles' Miracle Mile, CoStar recently reported. The upcoming café — operated by multi-brand franchisee Andrew Yoo — is the first of several planned for the region, with additional sites in development from Long Beach to Simi Valley. Yoo, who already runs seven Paris Baguette locations, is eyeing up to 50 cafés across the area.

This aggressive regional rollout is part of a broader national push that includes 500 units in development across the U.S., according to Chief Operating Officer Nick Scaccio. The company is strategically targeting endcaps and pad sites in lifestyle centers, as well as high-density, high-traffic neighborhoods like Wilshire Boulevard. Scaccio notes that outdoor seating is a priority, especially in Los Angeles, where patio space is in high demand.

Despite California’s rising labor costs, Paris Baguette has remained competitive by keeping prices accessible while maintaining strong performance. Scaccio says the brand is coming off 18 consecutive quarters of comp store sales and guest count growth — a trend the team expects to continue with the help of its growing loyalty program, which now accounts for 15% of its customer base.

To support its rapid development, Paris Baguette is investing in infrastructure with a $165 million manufacturing facility that will help streamline operations and maintain quality as the brand scales across the U.S.

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