Paris Baguette is accelerating its growth across North America, aiming for 1,000 cafés in the United States and 100 in Canada by 2030, business journal NJBIZ recently reported. With nearly 230 U.S. locations already — and 4,000 globally — the French-inspired bakery café continues to expand through strategic investments. The brand is prioritizing quality, customer experience and operational efficiency to support its ambitious goals.
In 2024, the brand expanded its U.S. store count by 27%, awarded 163 new franchises and opened 51 locations. That pace accelerated in early 2025, with 76 new franchise signings — a 200% increase year-over-year — and 15 new cafés opened in Q1 alone. The company expects to open over 100 locations by the end of the year, targeting new markets like Connecticut, Missouri and Puerto Rico. Existing cafés are also performing well, with U.S. sales up over 30% to nearly $500 million and over 1 million members enrolled in its updated rewards program.
In Q1 2025, Paris Baguette achieved its 17th consecutive quarter of positive same-store sales and 16th straight quarter of comp traffic growth. CEO Darren Tipton attributes these milestones to strong brand momentum and guest loyalty.
To fuel its North American growth, Paris Baguette is investing $160 million in a new 260,000-square-foot bakery manufacturing facility near Fort Worth, Texas. Scheduled to open by 2027, the site will create 450 jobs and strengthen the brand’s supply chain.
Chief Development Officer Nick Scaccio attributes the brand’s success to high-quality offerings and a community-focused in-café atmosphere. Since joining in 2020, he has helped guide the brand’s shift to franchising. Today, 70 to 80% of franchisees are multi-unit operators.
Paris Baguette also continues to innovate its menu, combining customer favorites with Instagram-worthy creations. Strategic partnerships with brands like Nutella and Lavazza have enhanced product offerings, driving further guest engagement. Popular new items include the Nutella chocolate hazelnut cake and milk and cereal mochi donuts.
Tipton’s vision to reestablish the neighborhood bakery café as the “heart of the community” guides the brand’s expansion and mission. Scaccio notes that Paris Baguette’s most successful franchisees are those who embed themselves in their communities, a strategy that continues to build loyalty and strengthen the brand’s presence across North America.
Read the full article here.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.
Paris Baguette
SPONSORED
With strong sales, new store openings and a $160 million manufacturing facility underway in Texas, the French-inspired bakery cafe is laying the foundation for 1,000 U.S. locations by 2030.
Paris Baguette is accelerating its growth across North America, aiming for 1,000 cafés in the United States and 100 in Canada by 2030, business journal NJBIZ recently reported. With nearly 230 U.S. locations already — and 4,000 globally — the French-inspired bakery café continues to expand through strategic investments. The brand is prioritizing quality, customer experience and operational efficiency to support its ambitious goals.
In 2024, the brand expanded its U.S. store count by 27%, awarded 163 new franchises and opened 51 locations. That pace accelerated in early 2025, with 76 new franchise signings — a 200% increase year-over-year — and 15 new cafés opened in Q1 alone. The company expects to open over 100 locations by the end of the year, targeting new markets like Connecticut, Missouri and Puerto Rico. Existing cafés are also performing well, with U.S. sales up over 30% to nearly $500 million and over 1 million members enrolled in its updated rewards program.
In Q1 2025, Paris Baguette achieved its 17th consecutive quarter of positive same-store sales and 16th straight quarter of comp traffic growth. CEO Darren Tipton attributes these milestones to strong brand momentum and guest loyalty.
To fuel its North American growth, Paris Baguette is investing $160 million in a new 260,000-square-foot bakery manufacturing facility near Fort Worth, Texas. Scheduled to open by 2027, the site will create 450 jobs and strengthen the brand’s supply chain.
Chief Development Officer Nick Scaccio attributes the brand’s success to high-quality offerings and a community-focused in-café atmosphere. Since joining in 2020, he has helped guide the brand’s shift to franchising. Today, 70 to 80% of franchisees are multi-unit operators.
Paris Baguette also continues to innovate its menu, combining customer favorites with Instagram-worthy creations. Strategic partnerships with brands like Nutella and Lavazza have enhanced product offerings, driving further guest engagement. Popular new items include the Nutella chocolate hazelnut cake and milk and cereal mochi donuts.
Tipton’s vision to reestablish the neighborhood bakery café as the “heart of the community” guides the brand’s expansion and mission. Scaccio notes that Paris Baguette’s most successful franchisees are those who embed themselves in their communities, a strategy that continues to build loyalty and strengthen the brand’s presence across North America.
Read the full article here.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.
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