Paris Baguette

<a href="http://ownaparisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-high-traffic-locations-2730811" target="_blank" rel="nofollow">Paris Baguette</a>, the global bakery café franchise, stands out in any neighborhood they enter. With over 260 cafés across North America and over 4,000 around the world, the&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette</a> model has demonstrated its strength in a range of markets and continues to draw on the power of unmatched quality and guest experience as the brand grows.For franchise owners, opening a bakery café in a high-traffic location compounds the potential for success even further. A well-selected site is the foundation of a thriving business, positioning franchisees to capture the attention of more guests, increasing traffic and revenue on a day-to-day basis while boosting visibility and brand awareness that supports the brand’s future trajectory.<h2>The Power of a Prime Location</h2>A bustling environment provides a consistent stream of guests. For a fast-growing, beloved brand like Paris Baguette, this is incredibly important. For guests who already know and love Paris Baguette, a café in a high-traffic location allows for easy access. And Paris Baguette’s eye-catching branding and café designs position them to catch the eye of passers-by who are not yet familiar with the brand, turning a chance interaction into a long-term love of the brand.This duality has played out in New York City. While Paris Baguette has a strong presence in the market, there is also substantial tourist traffic, and cafés in the area perform quite well by making themselves accessible to both new guests and long-term fans.“We see very diverse crowds of guests in Times Square,” said Poonam Sharma, a multi-unit owner in New York City. “The energy in that café is incredible. It’s open until midnight, and we often have guests flowing in up to closing time. During the holiday season, from Thanksgiving to Christmas, the line never breaks.”While Sharma recognizes that this level of traffic and demand is unique to New York, and even Times Square, specifically, franchisees across the country see similar trends in their own cafés.“You should go where the traffic is,” said&nbsp;<a href="https://www.linkedin.com/in/anvar-t-2010012/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-high-traffic-locations-2730811" target="_blank" rel="nofollow">Anvar Tulyag</a>, a multi-unit owner in Fresno, California. “You want to look for a location with a good anchor, like a popular grocery store or restaurant, or an outdoor mall or shopping center. Those types of establishments draw a steady stream of people who are likely to visit Paris Baguette for an after-dinner treat or a coffee and pastry to fuel their shopping.”Paris Baguette realizes just how important location is. Finding a prime location may seem straightforward, but the Paris Baguette team considers a wealth of data points, leveraging deep real estate expertise to evaluate potential locations and support franchisees in making the final decision.<h2>Unparalleled Site Selection Support</h2>Securing a location in a high-traffic, highly competitive area can feel intimidating, but Paris Baguette’s team of experts makes the process seamless.&nbsp;“Paris Baguette has a corporate representative who works directly with real estate teams,” Tulyag said. “On the local level, there are brokers who are constantly searching for promising locations. They propose sites based on what’s available and their deep understanding of the market. They know the key anchors, demographics, and traffic patterns to look for inside and out.”This expertise is highly specialized and localized, giving each franchise owner, regardless of their market, a truly personalized experience and competitive advantage. And once the prime site is selected, owners have support throughout the build-out process to ensure the final product will shine in its new home.“Paris Baguette assigns franchisees a construction management team that helps you from the beginning to the end of the entire process,” Tulyag said. “They provide a list of preferred contractors and architects who know the brand’s standards, and they make the build-out so easy. For the franchisee, it truly is a piece of cake.”<h2>Compounding Success With Marketing and Menu</h2>A great location provides a strong foundation for the future of a new Paris Baguette café, but thoughtful marketing strategies and a well-developed menu create a pathway forward, allowing owners to truly capitalize on the opportunity provided by a high-traffic location. Paris Baguette’s varied menu, which includes savory and grab-and-go items in addition to the breads, cakes, and pastries they’re known for, further expands opportunities.With a range of food items and beverage options that can be enjoyed throughout the day and into the evening, a Paris Baguette café in a high-traffic area can cater to guests as they go throughout all stages of their day.“The flow of the day changes what our guests are looking for,” Sharma said. “In the morning, our display cases are packed, and the pastries are the main attraction. By lunchtime, the focus shifts toward our salads and sandwiches. There is also a surge in the evening, driven by people out enjoying the city and looking for a sweet after dinner or a show.”The ability to serve multiple dayparts is an intentional part of the Paris Baguette model. Thoughtful menu curation, consistent marketing, and attention to seasonal trends are all part of the brand’s larger strategy, allowing franchisees to maximize their presence in a prime location from the moment their doors open. This synergy between real estate, operations, and product is what empowers franchisees to continue growing Paris Baguette’s fanbase, building a resilient neighborhood bakery café and catching the attention of visitors within the market.For franchisees, success is multidimensional, but the journey begins with a meticulous search for a great, high-traffic location. With the help of a team of experts, each franchisee can ensure their café is positioned to thrive as they bring a world-class menu and experience to their community.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-high-traffic-locations-2730811" target="_blank" rel="nofollow">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette.">https://1851franchise.com/parisbaguette.</a>&nbsp;

Photo of people sharing pastries at Paris Baguette, each holding a coffee

Paris Baguette Franchise Thrives in High-Traffic Locations

1851 Franchise

The bakery café franchise carefully selects sites that allow the diverse menu, welcoming atmosphere, and unique, freshly baked flavors to shine, further driving franchisee success.

This brand page has been paid for by PARIS BAGUETTE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Paris Baguette Targets High-Traffic Locations To Drive Traffic and Visibility

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Paris Baguette Targets High-Traffic Locations To Drive Traffic and Visibility

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