Paris Baguette

<a href="https://www.parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-announces-brand-redesign-hopes-to-attract-community-focused-owners-2718100" target="_blank" rel="nofollow">Paris Baguette</a>, the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods, recently announced a comprehensive brand redesign, which includes a community-driven store layout, elevated guest experience and enhanced digital and mobile presence. Now, with Paris Baguette projected to open 1,000 new locations in the U.S. by 2030, the brand is leveraging the game-changing rebrand to promote growth with the specific goal of finding franchisees who are interested in opening a neighborhood establishment.&nbsp;“We’re looking to grow the Paris Baguette footprint by aligning with like-minded franchise owners&nbsp; who want to spread joy and nourish the community,” said <a href="https://www.linkedin.com/in/pete-bell-2121685?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-announces-brand-redesign-hopes-to-attract-community-focused-owners-2718100" target="_blank" rel="nofollow">Pete Bell</a>, Chief Marketing Officer. “One of the key tenets of our brand is to provide our local communities with a place to break bread, and our new design reflects that.”&nbsp;The new design boasts an elevated guest experience through every consumer touchpoint: modern and welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.&nbsp;<h4>The Importance of Community</h4>Through extensive national consumer research, the Paris Baguette team also determined that the concept of “community” needed to be a primary focus when creating this elevated guest experience. Specifically, the research showed that consumers were craving a better connection between their local bakery and the community — and Paris Baguette set out to fill that void.As a neighborhood bakery café, Paris Baguette aims to be part of the fabric of the communities it serves by offering a space that is warm, welcoming and encourages connection and support. The redesign emphasizes this approach with a new display case showcasing the artistry behind the baked goods. There will also be windows where guests can look into the bakers and cakers at work,murals in each new location that will highlight the connection to the community, new brand packaging and more.&nbsp;<h4>Brand New Charitable Initiatives</h4>Paris Baguette will also deepen this community-driven commitment through the rollout of its new “Love Baked In” community initiatives. These initiatives include Dough Raisers, a local fundraising collaboration between community non-profit organizations and schools to host a Paris Baguette-style bake sale at their local bakery café and receive a percentage of proceeds from that day’s sales. A portion of proceeds for a designated "Love Baked In" cookie will be donated to a local non-profit partner chosen by each respective Paris Baguette location.&nbsp;Another initiative is Cake Day, in which proceeds on all cakes for one day go directly to the year-round local non-profit partner for each bakery café, giving those charities a groundswell of donations and support. Through the random-acts-of-kindness initiative, Cake for Every Kid, Paris Baguette will also surprise deserving children in bakery café neighborhoods with “Love Baked In” cakes to help bring smiles to the faces of those in the community that need it most.<h4>A Refreshed Digital Presence and Plans for Growth</h4>To take this community representation even further, Paris Baguette is launching a refreshed social media presence that highlights community members through the neighborhood bakery café’s footprint. The brand is also rolling out an improved digital experience through its website and app to resonate with neighbors and communities in markets across the U.S.Looking ahead, all new Paris Baguette bakery cafés will include the revamped design, which will help the brand find the ideal, community-driven franchise partners as it embarks on a major growth strategy to open 1,000 new locations in the U.S. by 2030.&nbsp;“We’re off to a roaring start in 2022,” said <a href="https://www.linkedin.com/in/markmele?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-announces-brand-redesign-hopes-to-attract-community-focused-owners-2718100" target="_blank" rel="nofollow">Mark Mele</a>, Chief Development Officer. “Our leads in January are up compared to the months of November and December and we have a lot of franchisees in various stages of the process who are excited about the new look. As we roll out our redesigned store layout, community-forward marketing efforts and more, we look forward to ushering in a new era of the Paris Baguette brand with our new franchisees.”The total investment to franchise with Paris Baguette ranges from $528,270 and $1,638,554, including a $50,000 franchise fee. For more information, visit: <a href="https://www.parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-announces-brand-redesign-hopes-to-attract-community-focused-owners-2718100" target="_blank" rel="nofollow">https://www.parisbaguette.com/franchising/</a>

Paris Baguette Announces Brand Redesign; Hopes to Attract Community-Focused Owners

1851 Franchise

With a newly refined restaurant design, enhanced online presence and community-driven initiatives, Paris Baguette franchisees are not just buying into any brand, they are buying into a neighborhood establishment.  

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MOONACHIE, N.J.&nbsp;— Following a year of remarkable growth in 2025, including 77 new cafés opened and nearly 300 more awarded,&nbsp;<a href="https://ownaparisbaguette.com/">Paris Baguette</a>, the global franchise with over 290 cafés across the U.S., will attend the&nbsp;<a href="https://www.multiunitfranchisingconference.com/">Multi-Unit Franchising Conference</a> March 24-27. As they continue to grow,&nbsp;<a href="http://1851franchise.com/parisbaguette/info">Paris Baguette</a> has remained committed to upholding the highest standards throughout the system, from initial franchisee onboarding to the in-café guest experience. MUFC represents another key opportunity for the brand to continue this growth and collaboration.“As a growing brand, it’s essential that we remain connected throughout our system and with other leaders in the industry,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324">Darren Tipton</a>. “MUFC gives us an opportunity to continue building on our momentum, nurture collaboration both among our teams and with the broader multi-unit community, and highlight Paris Baguette as a leader in the industry and a prime opportunity for skilled multi-unit owners looking to grow their portfolios.”Over the course of the conference, Paris Baguette owners and leadership will have opportunities to hear from experts, gain new perspectives and weigh in on key topics for multi-unit franchisees. Topics include the guest experience, the meaning of value and service for today’s employees and consumers, financing for growth, and operations and profitability strategies.For Paris Baguette, which has emphasized franchisee engagement, support, and alignment as they grow, these conversations, workshops, and networking opportunities are another way to support healthy, long-term growth.“The people behind Paris Baguette are what make us who we are,” Tipton said. “Continuing to emphasize that personal aspect and leaning into a franchise-first model that recognizes the value of a clear, cohesive culture and a supported, satisfied franchisee base will be a key factor in our ongoing success.”In addition to strategic alignment across multiple levels of the Paris Baguette franchise system, Paris Baguette will also be hosting a booth at #2125 and #2123 to showcase their model, growth opportunities for prospective franchise owners, and hand out free samples.&nbsp;With strong momentum across North America and a format built for growth, Paris Baguette continues to stand out for entrepreneurs seeking a bakery café brand with both scale and neighborhood appeal.The Paris Baguette team will be available to discuss their industry-leading support, elevated café design, and growth opportunities across the country.For more information, visit the Paris Baguette team at Booth&nbsp;#2125 and #2123 or email kkeith@parisbaguette.com to schedule a meeting.ABOUT PARIS BAGUETTE: Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 290 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/.">https://ownaparisbaguette.com/.</a>&nbsp;

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After opening 77 cafés and awarding nearly 300 more in 2025, the global bakery café franchise will connect with high-growth multi-unit owners and drive innovation and alignment throughout the system.

Paris Baguette to Attend Multi-Unit Franchising Conference 2026 Following Record-Breaking Year of Expansion

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image of paris baguette Love Baked In Culture & Community Impact No Kid Hungry and City Harvest

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Cake, Reimagined: How Paris Baguette Is Winning Gen Z With Slices Made for the Feed, Not Just the Fork

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In a recent episode of the&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">“QSR Uncut” podcast</a>,&nbsp;<a href="http://ownaparisbaguette.com">Paris Baguette</a> Chief Development Officer&nbsp;<a href="https://www.linkedin.com/in/nick-scaccio-83728422">Nick Scaccio</a> sat down with&nbsp;<a href="https://www.linkedin.com/in/dannyklein14/">Danny Klein</a> to discuss the rapid growth the bakery café franchise has experienced across North America. When Scaccio joined the brand in 2020, there were 73 cafés in the U.S. Now, there are more than 290 cafés across the country with hundreds more in development.Scaccio attributes much of this momentum to&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette’s</a> unique brand identity that prioritizes the highest quality across a range of freshly-made breads and pastries, fresh sandwiches and salads, handcrafted beverages, and both cake slices and whole cakes. With such diversity in the menu, Paris Baguette is relevant across all dayparts, from morning pastries and coffee to lunchtime grab-and-go items.Over the last few years, Paris Baguette has seen incredible growth, defying industry trends of stalled growth. Scaccio pointed to a people-first philosophy as the primary driver of this growth, emphasizing the importance of a strong partnership between the corporate team and local operators.“How genuine someone is about loving the brand is critical,” Scaccio said on the podcast. “So we talk openly about the menu, what they've tried, which franchise owners they've contacted, and how the conversations went. We meet in person, when and where possible … And then, if there are other businesses, we'll tour and spend time and even meet some members of their team. I think all of that is critical before entering an extremely long-term relationship. We take that very seriously, and we appreciate that our franchise owners do, too.”Looking ahead, Paris Baguette is showing no signs of slowing down. With a goal of reaching 1,000 U.S. units by 2030, Scaccio says he expects to have that number fully accounted for between open cafés and awarded development deals by the end of the quarter. As the franchise continues to reestablish the neighborhood bakery café as the heart of communities across the country, they’re proving a focus on hospitality and execution remains key to success in competitive markets.Listen to the full podcast&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette.">https://1851franchise.com/parisbaguette.</a>&nbsp;

Photo of Paris Baguette CDO Nick Scaccio, Road to 1,000 Restaurants

As the bakery café franchise continues along a rapid growth trajectory, their people-first values and versatile, all-day menu are fueling steady success. 

Paris Baguette Announces Brand Redesign; Hopes to Attract Community-Focused Owners

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