Paris Baguette’s fresh breads, cakes, and pastries are made for the spotlight, and they’re leveling up the brand’s national strategy. While Paris Baguette has long focused on visual presentation in the cafés and on their own media platforms, partnering with major national players like Good Morning America, NBC, and CBS helps them to get even more visibility.
These investments have been key drivers of rapid growth, as illustrated by the brand’s rapid footprint and loyalty base growth.
With a goal to reach 1,000 open cafés across North America by 2030, Paris Baguette has been steadily pushing to expand their market presence. They opened their 250th North American café in Frederick, Maryland, in August, and with nearly 200 franchises awarded year-to-date and another 450 more in development, their growth only continues to accelerate.
The unit-count growth is met with strong demand from guests. There are Paris Baguette fans across the nation, and as they work to reestablish the neighborhood bakery café experience, each new café is welcomed by the communities with open arms.
The growth of Paris Baguette’s loyalty program, PB Rewards, is another key indicator of this. With enrollment exceeding 1.2 million guests, the program represents an unwavering fan base, but it also drives additional traffic. With exclusive offers, birthday rewards, and timely promotions, the PB Rewards program inspires additional visits when guests otherwise may not have planned to stop by.
The combination of footprint and loyalty base growth paints a favorable picture for Paris Baguette, marking a strong opportunity that is poised for consistent, long-term growth.
As their national presence has grown, Paris Baguette has increased their investment in national media, too. Each partnership is geared toward driving brand visibility among a more targeted audience.
By building lasting relationships with key media teams and influencers, Paris Baguette positions themselves for long-term exposure, including opportunities to showcase seasonal offerings and other key differentiators.
Multiple media partnerships have earned a combined millions of impressions for Paris Baguette, all while increasing brand trust among guests and strengthening the brand’s overall market position — a benefit to franchise owners and teams throughout the system.
In late 2024, Paris Baguette secured a 90-second holiday cake segment which aired during the Rockefeller Center Tree Lighting. They were the first brand to have actual products displayed on-site during the tree lighting event and the brand was promoted on-air during the live segment with the celebrity hosts. The segment generated over 24.8 million impressions, and an additional 26 bonus spots were aired. Paris Baguette will continue this new tradition again for the 2025 holiday season.
Additionally, in Q4 of last year, Senior Cake Chef Yvette Castillo joined Drew Barrymore and Ross Mathews to discuss cake decorating tips and spotlight Paris Baguette’s holiday cake line-up. The five-minute segment was also promoted on the official Drew Barrymore Show social media platforms and YouTube channel.
The segment generated over 23 million impressions, and an additional 84 spots aired across CBS Mornings, Drew Barrymore, Facebook Investigator, and more. With the powerful impact from this spotlight, the partnership with the Drew Barrymore Show will continue this year beginning in October featuring the Halloween line-up, and through Thanksgiving and the holiday season.
This past summer, Paris Baguette partnered with Good Morning America. CEO Darren Tipton shared the brand’s vision for growth in the U.S., and Chief Marketing Officer Cathy Chavenet shared Paris Baguette’s vision for fresh, seasonal flavors.
Following the official broadcast, the segment was re-aired on ABC News, and additional partnership posts were made on Meta.
As Paris Baguette continues to drive growth, their national partnerships serve as another vehicle for exposure — raising awareness nationwide and driving traffic for franchisees. From features on national television to a presence at key community events, these efforts translate directly into brand visibility and stronger guest relationships.
As they grow, the Paris Baguette franchise opportunity offers more than just a name; it provides a comprehensive ecosystem of operational support, technology tools and innovative marketing strategies.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.
Paris Baguette
SPONSORED
The global bakery cafe franchise is rapidly growing across North America, and their partnerships with key media platforms and figures further strengthen visibility among target audiences.
Paris Baguette’s fresh breads, cakes, and pastries are made for the spotlight, and they’re leveling up the brand’s national strategy. While Paris Baguette has long focused on visual presentation in the cafés and on their own media platforms, partnering with major national players like Good Morning America, NBC, and CBS helps them to get even more visibility.
These investments have been key drivers of rapid growth, as illustrated by the brand’s rapid footprint and loyalty base growth.
With a goal to reach 1,000 open cafés across North America by 2030, Paris Baguette has been steadily pushing to expand their market presence. They opened their 250th North American café in Frederick, Maryland, in August, and with nearly 200 franchises awarded year-to-date and another 450 more in development, their growth only continues to accelerate.
The unit-count growth is met with strong demand from guests. There are Paris Baguette fans across the nation, and as they work to reestablish the neighborhood bakery café experience, each new café is welcomed by the communities with open arms.
The growth of Paris Baguette’s loyalty program, PB Rewards, is another key indicator of this. With enrollment exceeding 1.2 million guests, the program represents an unwavering fan base, but it also drives additional traffic. With exclusive offers, birthday rewards, and timely promotions, the PB Rewards program inspires additional visits when guests otherwise may not have planned to stop by.
The combination of footprint and loyalty base growth paints a favorable picture for Paris Baguette, marking a strong opportunity that is poised for consistent, long-term growth.
As their national presence has grown, Paris Baguette has increased their investment in national media, too. Each partnership is geared toward driving brand visibility among a more targeted audience.
By building lasting relationships with key media teams and influencers, Paris Baguette positions themselves for long-term exposure, including opportunities to showcase seasonal offerings and other key differentiators.
Multiple media partnerships have earned a combined millions of impressions for Paris Baguette, all while increasing brand trust among guests and strengthening the brand’s overall market position — a benefit to franchise owners and teams throughout the system.
In late 2024, Paris Baguette secured a 90-second holiday cake segment which aired during the Rockefeller Center Tree Lighting. They were the first brand to have actual products displayed on-site during the tree lighting event and the brand was promoted on-air during the live segment with the celebrity hosts. The segment generated over 24.8 million impressions, and an additional 26 bonus spots were aired. Paris Baguette will continue this new tradition again for the 2025 holiday season.
Additionally, in Q4 of last year, Senior Cake Chef Yvette Castillo joined Drew Barrymore and Ross Mathews to discuss cake decorating tips and spotlight Paris Baguette’s holiday cake line-up. The five-minute segment was also promoted on the official Drew Barrymore Show social media platforms and YouTube channel.
The segment generated over 23 million impressions, and an additional 84 spots aired across CBS Mornings, Drew Barrymore, Facebook Investigator, and more. With the powerful impact from this spotlight, the partnership with the Drew Barrymore Show will continue this year beginning in October featuring the Halloween line-up, and through Thanksgiving and the holiday season.
This past summer, Paris Baguette partnered with Good Morning America. CEO Darren Tipton shared the brand’s vision for growth in the U.S., and Chief Marketing Officer Cathy Chavenet shared Paris Baguette’s vision for fresh, seasonal flavors.
Following the official broadcast, the segment was re-aired on ABC News, and additional partnership posts were made on Meta.
As Paris Baguette continues to drive growth, their national partnerships serve as another vehicle for exposure — raising awareness nationwide and driving traffic for franchisees. From features on national television to a presence at key community events, these efforts translate directly into brand visibility and stronger guest relationships.
As they grow, the Paris Baguette franchise opportunity offers more than just a name; it provides a comprehensive ecosystem of operational support, technology tools and innovative marketing strategies.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.
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