Paris Baguette

<a href="https://www.parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-sees-major-success-with-new-and-improved-mobile-app-2718686" target="_blank" rel="nofollow">Paris Baguette</a>, a growing bakery café franchise with 4,000 stores worldwide, has always found innovative ways to help franchisees thrive, whether it be&nbsp;<a href="https://1851franchise.com/parisbaguette/paris-baguette-is-winning-franchisees-thanks-to-a-great-labor-model-and-tightly-focused-menu-2716603#featured">solving labor issues</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette/how-much-does-it-cost-to-open-a-paris-baguette-franchise-2716598#featured">keeping costs down</a> for real estate. Most recently, the brand has been placing a greater emphasis on technology, including the rollout of a new mobile app as a way to ensure franchise owners can efficiently meet customers where they are.&nbsp;The new&nbsp;<a href="https://apps.apple.com/us/app/paris-baguette/id1435128100?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-sees-major-success-with-new-and-improved-mobile-app-2718686" target="_blank" rel="nofollow">Paris Baguette mobile app</a> launched in mid-2021 and has been live for about a year. “The customer-facing app provides us with greater flexibility than we had with our previous app,” said&nbsp;<a href="https://www.linkedin.com/in/nick-scaccio-83728422?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-sees-major-success-with-new-and-improved-mobile-app-2718686" target="_blank" rel="nofollow">Nick Scaccio</a>, Paris Baguette’s vice president of operations. “We initially launched the full complement of our off-premise business in 2020, just before the COVID-19 pandemic hit.”Now, with off-premise ordering more popular than ever, Scaccio says the customer reception to the new mobile app has been extremely positive. “The user journey is much more direct, clean and precise,” he said. “Guests can place their order on their app, and the teams in the cafés are able to fill those orders easily and efficiently. The experience has been vastly improved across the board.”And that includes the experience of the&nbsp;<a href="https://1851franchise.com/parisbaguette/who-is-the-ideal-paris-baguette-franchisee-2716822#featured">Paris Baguette franchise owner</a>, with the mobile app integrated into each store’s POS system. “The back-of-house system that was implemented along with the new app has been most impactful on franchisee’s operations,” said Scaccio. “It includes fireboard interfaces in each café, which provides greater visibility for all owners when it comes to scheduling orders, displaying products and maintaining organization in the cafés. The mobile app helps owners thrive both from a sales perspective, and from an operations perspective.”&nbsp;For example, since Paris Baguette operates with a&nbsp;<a href="https://1851franchise.com/parisbaguette/5-reasons-to-buy-a-paris-baguette-in-2021-2715688#featured">unique production model</a> in which products are produced in-house every day, the updated mobile app and POS system include additional features that add value for both the guests and café managers, such as the ability to cancel items on demand based on their available inventory.Another important feature of the mobile app is the&nbsp;<a href="https://www.parisbaguette.com/rewards/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-sees-major-success-with-new-and-improved-mobile-app-2718686" target="_blank" rel="nofollow">Paris Baguette loyalty program</a>. Guests can take part in a rewards system that is built into the app and receive benefits based on their spending, visit frequency and more.&nbsp;Now, to ease digital ordering and obtain more loyalty program members, Scaccio says Paris Baguette has been in the process of rolling out two exciting initiatives tied to the mobile app. One is a recently launched smart locker at a legacy Paris Baguette café in Edison, New Jersey.“It is still in the proof-of-concept stage, but guests are able to place their order on the app and schedule their pickup time, and the cake will be placed in the smart locker,” said Scaccio. “The mobile app will also send alerts to guests with a text message that includes the expected pickup time. This is aligned with the growing popularity of contactless guest experiences. A guest can schedule their order, pick it up and leave, all within minutes. During a busy day at a high-volume bakery, the contactless guest experience is that much more efficient and timely.”The second new initiative, Scaccio says, is a recently launched order queue system. “It is essentially a designated pickup area for guests at our cafés, which includes several shelves and an order queue monitor that displays the status of an order,” he said. “As a guest enters the café, they will be able to view the current status of their order instead of being left in the dark. It is really all about providing an additional layer of efficiency with guests' time in mind.”With the introduction of the mobile app update, the operational advancements and the pickup initiatives, Scaccio says&nbsp;<a href="https://1851franchise.com/parisbaguette/why-now-is-the-time-to-grow-with-paris-baguette-2716938#featured">the time has never been better</a> to franchise with Paris Baguette.&nbsp;“The mobile app has given us the ability to both satisfy guest experience and streamline in-café operations,” said Scaccio. “And the two really compliment each other nicely. Being able to accommodate both those experiences allows for greater efficiencies and paves the way for much higher grossing off-premise business in the future.”The total investment to franchise with Paris Baguette ranges from $528,270 and $1,638,554, including a $50,000 franchise fee. For more information, please visit:&nbsp;<a href="https://parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=paris-baguette-sees-major-success-with-new-and-improved-mobile-app-2718686" target="_blank" rel="nofollow">https://parisbaguette.com/franchising/</a>.

Paris Baguette Sees Major Success with New-and-Improved Mobile App

1851 Franchise

The bakery café brand is rolling out several tech-driven initiatives to not only improve the guest experience, but also streamline operations for franchise owners. 

This brand page has been paid for by PARIS BAGUETTE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

paris-baguette-sees-major-success-with-new-and-improved-mobile-app

FRANCHISE INFORMATION

Own a Paris Baguette

Paris Baguette Expanding

How Paris Baguette Innovates

Why Franchisees Love Paris Baguette

Learn

Visit Website

PARIS BAGUETTE

Facebook

Instagram

LinkedIn

SOCIAL MEDIA

Paris Baguette Celebrates Record Growth With 163 New Franchises Awarded, Sets Sights on 100+ Café Openings in 2025

Bakery Franchise: Top 4 Traits of a Successful Paris Baguette Franchisee

Paris Baguette North America Announces Expansion With First North American Manufacturing Plant in Texas

PARIS BAGUETTE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT PARIS BAGUETTE

CONTACT PARIS BAGUETTE

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Country

Net Worth

Liquidity

Photo of Paris Baguette Chief Development Officer Nick Scaccio

Paris Baguette Announces Nick Scaccio as New Chief Development Officer

paris-baguette-promotes-nick-scaccio-chief-development-officer

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

Photo of Paris Baguette cake featuring layers with cream and berries, topped with fresh berries

The Bakery Café Industry Is Booming, and Paris Baguette Is Leading the Charge

bakery-cafe-franchise-paris-baguette-opportunity

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Photo of person in Paris Baguette café passing cake over countertop

How Much Does It Cost To Open a Paris Baguette Café?

paris-baguette-franchise-cost-2025

Photo of table of pastries and donuts in Paris Baguette

IndyStar: Bakery Café Paris Baguette Expanding to Indiana. What’s on the Menu?

paris-baguette-expands-to-indiana

Paris Baguette Sees Major Success with New-and-Improved Mobile App

MORE STORIES LIKE THIS