Pet Wants, the fast-growing pet wellness franchise, made two new hires to further its mission of simplifying pet nutrition and wellness for pet parents through the support of its franchise owners. The hires include Brittney Valle as director of grooming and Carrie Chapman as director of retail operations. Valle is a nationally certified master groomer with 15 years of experience. Chapman is a former Pet Wants franchisee and 20-year Target retail veteran.
“I’ve trained hundreds of groomers and I was in charge of the continuing education for groomers as well,” Valle said. “I have traveled nationally, teaching seminars, and in my last position, I helped grow one salon with two employees to seven salons across two states with over 60 employees.”
Valle has been in the dog industry her whole life. Growing up, her parents owned boarding kennels and grooming salons. She has been a nationally certified master groomer for 15 years, which includes work in competitive grooming.
When she saw the Pet Wants job posting, it married two of her personal passions: grooming and dog wellness. She appreciated that Pet Wants’ mission is focused on the health and wellness of pets, and recognized that the position could help influence more groomers and more pets.
Her day-to-day role will be split between working with the franchisees who currently offer grooming to support their operations and strategic planning for the future of grooming services.
“One of the things that I'm really excited about is putting together an operations manual for the grooming salons,” Valle said. “It will include booking, scheduling, how long the pets should be in our care, preferred products to use based on my knowledge of coat and skin health — things like that. Really just helping the franchises understand that part of their business that a lot of people don't understand.”
Year one priorities also include partnering with marketing to encourage more franchisees to add grooming services and to position grooming as a national offering.
“The ones that I've had the opportunity to work with so far have been so open and coachable and excited to learn,” Valle said. “And for me, I'm really grateful because it's a unique opportunity for someone who's a subject matter expert like me to come in and have so many people just willing to absorb all the information I can give them. I'm passionate about helping them with their businesses.”
Chapman’s retail career began at Target, where she started as a team member and spent 20 years moving through store, district and multi-state leadership roles. By the end of her time there, she oversaw 62 stores across five states and helped lead one of the largest remodel projects in the company’s history, which added food sections to roughly 800 stores.
In 2016, Chapman and her husband decided to open a Pet Wants franchise, the first in Minnesota. They have been franchisees over the last 10 years and Chapman has been on the franchise advisory council as well, serving as the chair for the last three years. Although the couple is in the process of selling that location, Chapman wasn’t ready to be done with Pet Wants quite yet.
“I love the brand,” she said. “I love helping pet parents. It's probably one of the most rewarding things I've done. The customer interactions you get, as far as when you help people, it's kind of life-changing. They come to you and tell you their story about how you changed their life.”
Because Chapman wanted to stay part of Pet Wants, the director of retail operations role was the perfect way to do so, combining her strong retail background with her love for the brand. Chapman understands all components of retail, from customer profiles and revenue streams to differences between e-commerce and physical locations, and even event strategy.
“I love helping owners think about it in a different way, what else can they be doing to drive their business?” she said. “And at the end of the day, how can they help their customers and help more pet parents make great decisions about the long-term health of their pets and their longevity? It’s all full circle. We get to make more money as a business owner, but then there’s the reward of what we're doing every single day and helping people.”
Right now, Chapman’s position is focused on everything related to retail storefronts. This includes store layouts, fixtures and what a customer sees when they first walk in the door. She will help franchisees with educating customers about all the resources Pet Wants offers for pet health. She is also focused on training for franchisees.
“I think we have an opportunity to bring the knowledge that we've learned along the way into a retail training environment,” Chapman said. “So, when an owner signs on and they're a mobile entity, and they're out working in their community and doing events, how do they set up their booth in the best way, for example.”
By bringing Brittney Valle and Carrie Chapman onto the team, Pet Wants is adding more direct support in two important areas of the business: grooming and retail. Their experience provides franchise owners with practical guidance for their day-to-day operations.
Ready to build a business rooted in purpose, passion and pet health and wellness? Visit https://1851franchise.com/petwants/info to learn more about franchising with Pet Wants.
Pet Wants
SPONSORED
A former Target retail leader and a nationally certified master groomer are joining Pet Wants to help strengthen retail operations, grooming support, and franchisee training.
Pet Wants, the fast-growing pet wellness franchise, made two new hires to further its mission of simplifying pet nutrition and wellness for pet parents through the support of its franchise owners. The hires include Brittney Valle as director of grooming and Carrie Chapman as director of retail operations. Valle is a nationally certified master groomer with 15 years of experience. Chapman is a former Pet Wants franchisee and 20-year Target retail veteran.
“I’ve trained hundreds of groomers and I was in charge of the continuing education for groomers as well,” Valle said. “I have traveled nationally, teaching seminars, and in my last position, I helped grow one salon with two employees to seven salons across two states with over 60 employees.”
Valle has been in the dog industry her whole life. Growing up, her parents owned boarding kennels and grooming salons. She has been a nationally certified master groomer for 15 years, which includes work in competitive grooming.
When she saw the Pet Wants job posting, it married two of her personal passions: grooming and dog wellness. She appreciated that Pet Wants’ mission is focused on the health and wellness of pets, and recognized that the position could help influence more groomers and more pets.
Her day-to-day role will be split between working with the franchisees who currently offer grooming to support their operations and strategic planning for the future of grooming services.
“One of the things that I'm really excited about is putting together an operations manual for the grooming salons,” Valle said. “It will include booking, scheduling, how long the pets should be in our care, preferred products to use based on my knowledge of coat and skin health — things like that. Really just helping the franchises understand that part of their business that a lot of people don't understand.”
Year one priorities also include partnering with marketing to encourage more franchisees to add grooming services and to position grooming as a national offering.
“The ones that I've had the opportunity to work with so far have been so open and coachable and excited to learn,” Valle said. “And for me, I'm really grateful because it's a unique opportunity for someone who's a subject matter expert like me to come in and have so many people just willing to absorb all the information I can give them. I'm passionate about helping them with their businesses.”
Chapman’s retail career began at Target, where she started as a team member and spent 20 years moving through store, district and multi-state leadership roles. By the end of her time there, she oversaw 62 stores across five states and helped lead one of the largest remodel projects in the company’s history, which added food sections to roughly 800 stores.
In 2016, Chapman and her husband decided to open a Pet Wants franchise, the first in Minnesota. They have been franchisees over the last 10 years and Chapman has been on the franchise advisory council as well, serving as the chair for the last three years. Although the couple is in the process of selling that location, Chapman wasn’t ready to be done with Pet Wants quite yet.
“I love the brand,” she said. “I love helping pet parents. It's probably one of the most rewarding things I've done. The customer interactions you get, as far as when you help people, it's kind of life-changing. They come to you and tell you their story about how you changed their life.”
Because Chapman wanted to stay part of Pet Wants, the director of retail operations role was the perfect way to do so, combining her strong retail background with her love for the brand. Chapman understands all components of retail, from customer profiles and revenue streams to differences between e-commerce and physical locations, and even event strategy.
“I love helping owners think about it in a different way, what else can they be doing to drive their business?” she said. “And at the end of the day, how can they help their customers and help more pet parents make great decisions about the long-term health of their pets and their longevity? It’s all full circle. We get to make more money as a business owner, but then there’s the reward of what we're doing every single day and helping people.”
Right now, Chapman’s position is focused on everything related to retail storefronts. This includes store layouts, fixtures and what a customer sees when they first walk in the door. She will help franchisees with educating customers about all the resources Pet Wants offers for pet health. She is also focused on training for franchisees.
“I think we have an opportunity to bring the knowledge that we've learned along the way into a retail training environment,” Chapman said. “So, when an owner signs on and they're a mobile entity, and they're out working in their community and doing events, how do they set up their booth in the best way, for example.”
By bringing Brittney Valle and Carrie Chapman onto the team, Pet Wants is adding more direct support in two important areas of the business: grooming and retail. Their experience provides franchise owners with practical guidance for their day-to-day operations.
Ready to build a business rooted in purpose, passion and pet health and wellness? Visit https://1851franchise.com/petwants/info to learn more about franchising with Pet Wants.
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