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Women's History Month Spotlight: DeNita Carani, Pet Wants Brand President

Carani spoke with 1851 Franchise to tell us about her experience as a women leader in business, franchising lessons she’s learned along the way and more.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 8:20PM 03/21/23

Pet Wants, the pet health and wellness franchise with over 140 units that strives to improve the health and well-being of pets, is celebrating Women’s History Month by highlighting some of the powerful and inspiring women business leaders on its team. The brand, which was founded by two women — Michele Hobbs and her wife Amanda Broughton — has always aimed to be an inclusive place for all entrepreneurs and leaders. This is a mission that has been continued by DeNita Carani, who recently came onboard as brand president.

Before Pet Wants, Carani served as the senior director of operations for the in-home childcare franchise Jovie (formerly known as College Nannies + Sitters). She also owned the brand’s first franchise in the Atlanta market for 10 years and built a startup business in the medical alert space from the ground up.

Last year, Carani says she was looking for other career opportunities in the franchising space when she came across the chance to join Pet Wants. Now, in the role of brand president, Carani says she is excited to leverage her experience not only as a franchisee and franchisor, but also a businesswoman.

“One of the things that attracted me to this role was the opportunity to lead a brand that was founded by women,” said Carani. “We also have a high percentage of women franchise owners. Women bring a different set of life experiences, perspectives and viewpoints to the table, which is important. They will look at a problem or situation differently than male counterparts. By looking at things through that lens of mutual respect and bringing those pieces together, strong women will emerge as the true leaders in the room. It's been amazing to take my experience as a female business leader and connect with our franchise owners.”

Throughout her career, Carani says one of the biggest lessons she’s learned is that it is possible to be a businesswoman, a mom, a wife, a daughter and a sister, all at the same time — you don’t have to be one or the other. When Carani first owned her own franchise, for example, her children were ages 9 and 11. 

“It is O.K. to be a business owner when I am at home, and a mom while I am at work,” she said. “When I first started my business, I felt that I had to have this wall in between the pieces, but that is impossible. Still, you can’t run your business 24/7 — you have to take the time to fill your cup back up with the people you love. That enables me to be more focused on my business and do the things that we need to do.”

And now, that focus is on expanding the Pet Wants brand, Carani says.

“The interest in our brand just continues to grow — we have this amazing foundation and opportunity to grow a network of passionate business owners that want to do good and have a successful business while doing it,” said Carani. “Our same-store revenue is up 14% over last year. It is an exciting time for our brand.”

In her role as brand president, Carani says she will continue to help other businesswomen overcome challenges and is eager to share her experience and any insight that may be gleaned from it.

“There is not a single day that goes by where I am not talking to franchisees,” said Carani. “We meet individually and connect, whether they want to share their experience or they want me to share my experience. That is my favorite part about this role.”

Pet Wants is seeking qualified, passionate franchisees in markets across the U.S., starting with Texas, Florida, Arizona, Colorado, Georgia, the Northeast and the Pacific Northwest.

The total investment estimate to begin operations on a new Pet Wants franchise ranges from $131,350 to $202,000, including a $42,500 franchise fee that can be earned back through the brand’s Winner’s Circle program. For more information, visit