Pew Study Finds Most Prolific Twitter Users are Women

If your franchise brand has been wondering who, exactly, uses Twitter, the esteemed Pew Research Center has an answer. CNBC reports that in a study published today based on a survey of 2,791 U.S. adult Twitter users, Pew found that 80% of all posts come from the top 10% of the most prolific users—most of whom are women.

Pew found that 65% of these top Twitter users are women, compared to 48% of the bulk of less active Twitter users. This top group posts a median of 138 times per month, while the average Twitter user posts a median of just twice a month, noted the study. Further, Pew found that Twitter users tend to be younger, more educated and more closely affiliated with the Democratic party than the general U.S. population.

Read the full CNBC report here.