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Philly.com: A New Twist
Philly Pretzel Factory has its sights set on domestic and international expansion.
Thanks to the expertise of Tom Monaghan, Philly Pretzel Factory’s first-ever chief development officer, the famous fresh-baked treat is about to hit the road in a big way.
Monaghan brings more than 25 years of franchise experience with him to the company, and he will be tasked with expanding the brand both nationally and internationally. After starting on March 16, Monaghan has already received inquiries from individuals in Canada, Mexico and China.
“I get emails all the time from people all over the world who want to open a franchise,” Monaghan told Philly.com. “As for international, we are more concerned with finding the right person rather than the numbers. The right person has to be passionate about the product and can deliver the same quality and service as our U.S. locations.”
This June, Philly Pretzel Factory is set to open its first international store in Nassau in the Bahamas with a franchisee who owns three U.S. locations.
To succeed internationally, Monaghan added that it’s important for the company to cater to local cuisine.
“Maybe if we're in India, they might not like mustard, so we'll create a sauce that caters to their taste buds, but our main product—the soft pretzel—will remain unchanged," Monaghan told Philly.com.
Domestically, Philly Pretzel Factory hopes to grow from 153 to 500 U.S. stores by 2020.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
