Pigtails & Crewcuts Franchise information

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Pigtails & Crewcuts, established in 2003, is a children's hair salon franchise with a family-friendly approach and a focus on community involvement. The brand offers a unique franchise opportunity, combining a low-investment, simple business model with a deep commitment to family values and operational excellence. 

Joining Pigtails & Crewcuts in 2024 is an opportunity to be part of a growing, recession-resistant market. The brand's focus on children's hair care, a sector with consistent demand, offers a stable and fulfilling business venture. Franchisees benefit from the brand's strong support system and the flexibility of its business model, ensuring a balance between professional success and personal life. President and CEO Wade Brannon, a veteran in franchising, leads the brand with an emphasis on work-life balance and a fun, engaging environment for both franchisees and customers.

With over 70 locations across the United States, Pigtails & Crewcuts aims to expand further, offering both single-unit and multi-unit franchise opportunities. Now, with a goal of adding 20 franchise units to its system by the end of 2024 to cross the 100-unit mark, the time has never been better to join the Pigtails & Crewcuts system. The team has identified prime territories in states including Florida, Indiana, Iowa, Maryland, Michigan, Minnesota, Missouri, Nebraska, Ohio, Pennsylvania and Utah.

Apart from haircut and styling services, Pigtails & Crewcuts franchisees benefit from diverse revenue streams, including retail products like children's hair care and accessories, and events like birthday parties. This multi-faceted approach to revenue not only bolsters profitability but also enhances customer relationships and retention. 

Pigtails & Crewcuts distinguishes itself with its community-centric approach and dedication to creating memorable experiences for children and families. Franchisees enjoy the benefits of a well-established brand with a supportive network and a business model tailored for both hands-on and semi-absentee owners.

Contrary to many other franchise models, like restaurants or retail outlets, Pigtails & Crewcuts offers its owners and their employees flexible hours of operations and a great work-life balance The success formula involves assembling a great team, investing time initially and then leveraging the franchise's support network. 

Pigtails & Crewcuts franchisees have direct access to a team of Franchise Support Specialists, who are there to ensure a smooth pre-opening process, a successful grand opening and more. The team leverages its 75+ years of combined experience to assist franchisees on all aspects of this business, including training, quality assurance, day-to-day operational support, marketing plans and budgets and understanding financial statements. 

The hair care industry in the U.S. is estimated to exceed $65 billion with approximately $7 billion spent in the children’s segment alone. Pigtails & Crewcuts specifically caters to children aged zero to 12, a demographic that is rapidly growing in the U.S.

It's a niche market with growing demand, driven by parents' desire for specialized and child-friendly salon experiences. The industry is known for its resilience, with kids typically getting haircuts every six to eight weeks, around seven haircuts per year. Moreover, operating a children’s salon allows for deep community involvement and the building of long-lasting relationships with families. It's an industry where personal care meets family values, offering both financial and emotional rewards.

This opportunity is ideal for those who are passionate about enhancing children's well-being and self-esteem in a cheerful setting. Opening a Pigtails & Crewcuts franchise allows you to make a significant difference in the lives of children and their parents daily. Pigtails & Crewcuts franchisees do more than just run a hair salon, they become trusted members in their community. The perfect candidate for a Pigtails & Crewcuts franchise is someone who is empathetic, community-oriented, and eager to manage a child-focused business. The brand seeks franchisees who embody values of integrity, honesty, and fairness.

Dalia Wolf, Owner of Pigtails & Crewcuts in Cedar Park, TX:

“I took my oldest son to get his first haircut at a Pigtails & Crewcuts and it was a wonderful experience. At that time, I had a random conversation with that owner about why she did it and she told me all about Pigtails & Crewcuts and about the franchise as an organization and how much she loved it, and the kind of lifestyle that it afforded her as far as scheduling with her young children. I kind of put it in my back pocket and didn’t think about it for a while.

A few years later I had moved to a big and rapidly growing suburb full of children and was looking at returning to the workforce after having been at home with my children when they were younger. It seemed like a hole in the market. My background is working with children and families and I wanted to do something that spoke to that and was family friendly because I have young children. I did some research online with other salons but never met with anyone. I made a phone call and talked to Michelle and it all came together. I came to Atlanta to explore the idea and went home thinking ‘We’re going to do it.’

I wanted to invest in the Brand because it seemed I am my customer. I fit very well with the idea of living in the suburbs of the big city and having young children and looking for a safe place to go where I could take them, be welcomed, and have things there that were age appropriate. I also have a background in special education and liked the idea of being able to take a small thing like a haircut, which is so stressful for parents of children with disabilities, and be able to offer a space where we could help that population.

My favorite thing about the Pigtails & Crewcuts Brand is that it’s fun. It’s nice to be surrounded by ideas which come through in branding that are fun, that are colorful, and that at the end of the day what we’re doing is fun and makes people happier rather than really heavy stuff.”

The total investment necessary to begin operation of a Pigtails & Crewcuts franchise is $99,500 to $256,000. This includes $46,750 to $83,000 that must be paid to the franchisor or affiliate. If you enter into a Development Addendum to the Franchise Agreement with development rights for the minimum of three salons, the total investment to begin operation is $137,000 to $293,500. This includes $67,500 that must be paid to the franchisor or affiliate.

The brand's 2023 FDD reports average annual gross sales for franchised salons in 2022 at $306,047.* Performance varies, with some salons achieving higher sales and others lower. The franchise offers a compelling opportunity for potential earnings, supported by a well-established business model and brand reputation in the children's haircare industry.

For more information on franchising with Pigtails & Crewcuts, visit https://www.pigtailsandcrewcutsfranchise.com/

*Please refer to the brand’s franchise disclosure document Item 19 to see more financial information.